Vogue. Work in progress
With the art direction in Vogue we are in a continuous process, a project that we approach from a defined beginning without a determined end. This Case Study shows the day to day of the art direction of a historical masthead, which transcends the publishing world and fashion. Vogue through the weight of its history and the challenges of the large distribution of paper magazines, trying to guess if the design can finally serve to disprove the chronicle of an announced death.

Óscar Germade
A Coruña, 1983. Since 2017, he is Art Director at Vogue Spain. In 2011, after working in different teams, he founded Solo, a small studio with international vocation, where he developed the design of El País Semanal, as well as other projects for El Bulli, Oysho, CCCB, Teresa Helbig or Simon Miller, among others. Coordinator of the Degree in Graphic Design at IED BCN between 2014 and 2017 and professor at the Master in Editorial Design at Elisava from 2011 to 2017.

solofficial.com

Instagram

Live with Joy
Graphic artist, print-maker and designer will talk about his approach to life and work. Sharing insights into his creative process alongside describing key projects in his career.

Anthony Burrill
is known for his persuasive, up-beat style of communication. His work is held in the permanent collections of the Victoria and Albert Museum in London, the Cooper-Hewitt National Design Museum, New York and has been exhibited in galleries around the world including the Barbican Art Gallery, the Walker Art Center and the Design Museum, London.

Words and language are an important part of Burrill’s output and he has developed a distinctive voice that is sought after not only by collectors of his prints but also by clients including Apple, Google, Hermés, the British Council, London Underground and the Design Museum. Burrill is perhaps best known for his typographic, text-based compositions, including the now-famous “Work Hard and Be Nice to People”, which has become a mantra for the design community and beyond.

Burrill was born in Littleborough, Lancashire. After studying Graphic Design at Leeds Polytechnic he completed an MA in Graphic Design at the Royal College of Art, London. He now lives and works on the Isle of Oxney, Kent.

anthonyburrill.com 

Instagram 
Twitter

The Next Point of View
Gravient, a VR/AR company, reached out to us wanting to develop their identity. Their main objective is the creative use of technology for commercial purposes. To solve the visual identity, we generated an interactive typographic system. The user defines the shape of the typography depending on their point of view.

Pràctica
Full-service design studio based in Barcelona and New York founded by Guillem Casasús, Anna Berbiela, Albert Porta, Carlos Bermúdez y Javier Arizu.
David Galar
Graphic design and art director specialized on motion graphics and video. He shares workspace with Alex Palazzi, Gerard Mallandrich & Pràctica with whom he uses to collaborate in some projects. He also teach classes on the graphic design university IDEP.

practica.design 
Instagram
Behance

davidgalar.com
behance

Cristina Ramos
is a polyhedral profile. Her academic career began studying a degree in History, Psychology and Interior Design, but what she always wanted to do was related to arts. Out of this idea she founded Atelier Cristina Ramos, a creative direction and set design studio.

Dream Magazine
As an evolution of her career and to add more of her own creativity to work, she created Dream Magazine with the photographer Txema Yeste, a printed publication that revolves around the objects and our relationship with them.

dream-magazine.com
ateliercristinaramos.com

Instagram
Facebook

I don’t go by train, I go by plane  Review of the work of the designer Simón Sepúlveda and how, through design, a static discipline, that you usually face in front of the computer for many hours has put together a tool to know places, cultures, people and different work methods.

Simón Sepúlveda
(1989) is a graphic designer and artist from Chile, with experience in the fields of culture and visual experimentation. Previously Simón worked in Felicidad (Chile), Sagmeister & Walsh (U.S.A.) and currently in Javier Jaén Studio (Spain). His work mixes commissions, self-commissions, fiction and reality around design.

simonsepulveda.com

Instagram

Photobook
Introduction in the world of the photobook from its foundations, history and current situation.
Students will acquire knowledge about their conception and work process developing a project with an author. Narrative, rhythm and sequence when the main content is image.

Jon Uriarte
After studying at the IEFC in Barcelona, ICP in New York and at the UEM & PHotoEspaña in Madrid, his work has been published in media such as The Spiegel, La Repubblica, El País or The Times Magazine and has exhibited at the Sarajevo Winter Festival, PhotoEspaña, La Casa Encendida, Koldo Mitxelena, Studio 304 in New York, HBC in Berlin or the Círculo de Bellas Artes.

He is a professor in several educational centers such as EFTI, Lens or IDEP, where he directs a postgraduate in Photography. 
He is the founder of the Photobook Club Barcelona, is part of Widephoto and does the artistic direction of DONE.

Loreak + Yuca
The 360º rebranding of a fashion brand in which its editorial piece becomes the cornerstone of the proposal and a very personal biannual editorial project on literature, art, photography and culture in general, conceived by two Colombian publishers, developed with nocturnality between Bogotá-Barcelona and distributed all over the world.

Carles Murillo
Art director, designer and editor from Barcelona. Specialized in editorial design and art direction, he works regularly in projects related to culture. He believes in the power of small structures, in the unclassifiable and in the paternity of flesh and paper. 

He is a teacher, illustrator, psychologist, numerologist, father, lover and above all a one-man-band who likes to control the processes from beginning to end. He is currently art director with Borja Garmendia of the brand Loreak Mendian, and since 2016 co-editor of the Colombian magazine YUCA.

carlesmurillo.com

Instagram

More Matter, With Less Art
Designing books for the digital age
In this age of a super-abundance of information, on the Internet, for example, there is a need of formats that can clearly present enormous quantities of information and subsequently make it manageable. The atlas is a good example of such a format. The work of Studio Joost Grootens explores the atlas format, its meaning in the digital age and its application to disclose maps and non-cartographic subjects.

Joost Grootens
Is a graphic designer with a background in architecture. His studio SJG designs books, maps, typefaces, spatial installations and digital information environments for publishers like Lars Müller Publishers, nai010, Park Books, Phaidon; educational and research institutions like ETH Zürich, Future Cities Laboratory Singapore, KADK Copenhagen; and museums like Boijmans Van Beuningen Museum Rotterdam, Stedelijk Museum Amsterdam, Van Abbemuseum Eindhoven.

Grootens leads the master Information Design at Design Academy Eindhoven. He is PhD candidate at Leiden University. His research addresses the transformation of the fields and practices of graphic design and map design resulting from technological changes in tools to record, create, edit, produce and distribute visual information.

studiojoostgrootens.nl

Instagram
studiojoostgrootens

Facebook 
Studio-Joost-Grootens

Vimeo
Studio Joost Grootens

Artist Publications
Developping a critical spirit and reflecting collectively on what is an “artist publication” and/or a publication that forms part of the creative and cultural field. Reflecting about the meaning of the action of printing and its historical precedents. Discussing about the need of publishing in the contemporary context. Learning about the stages of the design process and about the relationship established between the graphic designer and the artist, institution and/or publisher.

In these different stages we will have to think about the publication’s potential audience, about its economic accessibility, in which context it will circulate, what decisions will have to be taken for the printing production, in what way these decisions will influence the design, how the content and artistic concept can be transcribed into a graphic and printed language, to what extent the designer has to take on the role of a content editor, etc.

Oficina de Disseny
Are Ariadna Serrahima, Diego Bustamante and Katharina Hetzeneder — a graphic design studio founded in Barcelona in autumn 2014. We make books and publications, visual identities, posters, music releases, websites and exhibitions, teach classes and are involved in various research-based projects.

"The current social and political context determines our way of doing and thinking. Content matters, as do collective design processes with our clients, collaborators and the people around us who enrich our work. The design process goes hand in hand with the production at our printing workshop l’Automatica, where we work and experiment with letterpress and offset. Printing and communicating content shapes our everyday practice."

Posters for agitation
The poster as a communication tool. The graphic designer with critical thinking, looking for problems, at the service of society, satirical, provocative and that makes us think about how the world could be. The posterist as a mass agitator. The poster artist in search of graphic excellence. In this workshop we will work on the positioning of the future designer and his social role as a message issuer. 

We will work from the word towards the graphic expression of the idea using, exploring and experimenting with the resources of graphic design to project a message in the public space.

Raúl Goñi
Navarrese, designer and teacher, in that order. Trained as a graphic designer in Pamplona and Barcelona. Posterist by profession he is a founding member of FestadelGrafisme.org and the new TallersdelaFesta.org in Portbou, a transdisciplinary event that focuses on people and their relationship with design from a playful point of view and a cross-border condition. Teacher since 2006 specialized in Art Direction and in the development of Final Degree Projects in various schools.

"11 years guiding projects in Graphic Design & Communication. From the what to the how in the most direct, graphic and powerful way possible. Nothing more beautiful than going into class and being able to share your experience with people you know will surprise you. Teaching as part of my professional and vital learning."

Large, simple, small and complicated drawings
Type design is full of contradictions. Or is it? Cyrus Highsmith will discuss this and his obsessions with shape, repetition, and different kinds of drawing.

Cyrus Highsmith
is a letter drawer, teacher, author, and graphic artist. His type foundry, Occupant Fonts, includes dozens of his original typefaces. He teaches type design at Rhode Island School of Design. He wrote and illustrated the acclaimed primer, Inside Paragraphs: Typographic Fundamentals.

In 2015, he received the Gerrit Noordzij Prize for extraordinary contributions to the fields of type design, typography, and type education. In 2017, he became Creative Director for Latin Type Development at Morisawa USA.

occupant.typenetwork.com

Tumblr
cyrushighsmith.tumblr.com

Twitter
@cyrushighsmith

5x3=15
A talk by Mucho
As part of Mucho’s 15th Anniversary. Its 5 partners will get together for the first time to give a talk in the city of Barcelona.
Each partner will talk about a project that changed their lives, a current project, and their dream project for the future.

Mucho
We create design with meaning.
Great design speaks to your head, and your heart. It makes you feel different, and think differently. It makes you remember, and respond.
That’s what we aim for: to go from insight to ideas to design that connects. To craft things with intelligence, sensitivity and precision. 

It doesn’t happen in isolation. That’s why we work collaboratively with our clients, and with each other. As an international collective, we take a global outlook. We’re open. We share. We learn.
The result: intelligent, effective design that makes a lasting impression.

wearemucho.com 

Facebook
Instagram
Twitter
Vimeo
Linkedin 
Pinterest

From Screen to Space
Playmodes talk exemplifies the evolution of audiovisual language on recent years through the analysis of self-made projects. From the first on-screen real-time generative graphics, to the latest pixel-mapping installations, audiovisual languages have exceeded the square boundaries of traditional screens, integrating new technologies and processes. 

This intersection between engineering, design and art, is giving birth to innovative approaches in the form of inmersive spaces, where spectators are no longer a passive subject but are integrated inside the audiovisual canvas.

Playmodes
Is an audiovisual research studio.A hybrid team of engineers, musicians and designers, they work with self-made digital technologies that breathe life into original light and sound instruments. This digital luthierism has led them to apply their creativity to immersive installations, scenography or projection mapping, in a journey outside the square boundaries of traditional screens, colonizing space by unfolding pixels across architectural spaces.

playmodes.com

Facebook
Instagram
Twitter

Beyond tools

An iniciatic journey to programming for graphic designers. You don't need to be good on math, just put in order your thoughts. Learn to solve problems by segmenting them into smaller problems. Ask the computer to do the dirty work. Run your code and expect the unexpected. 

Programming your design makes it flexible and powerful. Focus in the process and not in the result and get control over the result because you control the process.
Don't let the result lead your process. It needs your commitment, nobody said that having a superpower would be easy.

Joancarles Casasín
Born in Barcelona, from where escaped a few years ago. He started his interest in digital typography in the early nineties and since 2005 his work is exclussively devoted to custom type design and font production.
Self-taught, writes small tools to make his and other's life easier and exciting and to flee from the software’s dictatorship.
Checks email manually.

Type (of) Guides

During this workshop we will take a journey to undiscovered territory. You will be working on a typographic travel guide and explore a yet unknown destination.
Content creation will play an essential role, all materials need to be generated, edited and designed. You will have to follow certain restrictions during the working process.

Serge Rompza
After graduating from Gerrit Rietveld Academie in Amsterdam, Serge Rompza has co-founded the Berlin and Oslo based design studio NODE in 2003, together with Anders Hofgaard. 
The two offices collaboratively focus on identity, print, exhibition and interactive work.

Clients include Haus der Kulturen der Welt Berlin, Vitra, MIT Program in Art, Culture and Technology (ACT), Lithuanian Pavilion / La Biennale di Venezia, Office for Metropolitan Architecture (OMA). 
Since 2004, he has regularly been teaching at art and design academies across Europe.

Omar Sosa
is a Barcelona-based art director, graphic designer, and publisher. In 2008, Omar founded the magazine Apartamento together with his friend Nacho Alegre. Apartamento is now distributed in 45 countries. Two years later he went on to win the prestigious Yellow Pencil Award and Apartamento was awarded the Best Entire Magazine of 2010 by the D&AD association.

Sosa has worked as the Art Director for a wide range of international clients: Flos, Louis Vuitton Group, Rizzoli International, Carolina Herrera NY, DDG Partners, Corriere Della Sera, Patricia Urquiola, Ricardo Bofill Architecture, among others. His work spans from designing books and magazines to creating brand identities, designing exhibitions and generating successful liaisons among creative professionals.

apartamentomagazine.com

Instagram
Facebook

omarsosa.net

Familia + Onionlab = Playmoss Familia and Onionlab studios presented some of the latest projects of each studio and together presented the history and evolution of Playmoss, the online music platform.

Familia
Is an independent graphic design studio located in Barcelona and founded by Aleix Artigal. A graduate from EINA, he began his professional career at Basedesign where he worked for more than five years. He continued his career as an independent designer for local and international clients, developing cultural, institutional and commercial projects. Familia was born in 2017, a project that arose from a desire to provide a more global and effective professional response to clients.

byfamilia.com 

Instagram 
@byfamilia 
Behance
@byfamilia
Vimeo
@byfamilia

Infographics & Data visualization
A practical/theoretical workshop of initiation to the use of infographics as a tool of communication and expression. We analyzed a complete dataset about student mobility working in groups to elaborate a series of posters. The relationship between the recent economic crisis and the student flows or the correspondence between cultural affinity and mobility where some of the aspects highlighted.

Paadín
He was born in Ferrol, Galicia. 
He studied Fine Arts in the University of Cuenca. After moving to Barcelona, he settled there as a graphic and multimedia designer. In 2001 he co-founded Cartún, the first online cartoon producer in Spain. Later on, he would join Lamosca, as a graphic designer, art director and partner. Since a few years ago, his work is focused mainly in infographics. He has lectured and taught in various universities, mainly in Spain and Mexico.

Documenting the Everyday
The aim of the workshop is to develop research, editing and design skills. Participants have to identify and document a subject found within a given (500m) radius of Elisava. They are expected to deliver a 12–24 page publication produced using a combination of a minimum of three print techniques: Risograph, laser prints, rubber stamps, collage, etc.

It is a project about experimentation, observation and local discovery—finding beauty in and celebrating the ordinary. It culminates in an exhibition of the finished publications with accompanying promotional posters.

PatrickThomas
Is a graphic artist, author and educator. He studied at Central Saint Martins School of Art and the Royal College of Art in London before relocating to Barcelona in 1991 where he founded the multidisciplinary studio ‘laVista’. In 2005 he published ‘Black & White’ a compilation of his work for the International Press. In 2011 Laurence King Publishing, London, published his second book ‘Protest Stencil Toolkit’. He is currently working on the follow-up, due to be released in 2018.

In 2007 he established his first silkscreen press in Barcelona and decided to concentrate on releasing personal, uncommissioned work. Since then he has exhibited his limited-editions across five continents, where many are now held in private and public collections. He set up a second silkscreen press in Berlin in 2016.

He has given talks about his practice and held workshops worldwide, extensively in the UK, Spain and Germany. Since October 2013 he is a professor of visual communication at the Stuttgart State Academy of Art and Design (Klasse Thomas).
Since 2011 he is based in Berlin. He works between there, London, Barcelona and Stuttgart. He is a member of AGI (Alliance Graphique Internationale).

Iconografista

Graphic artist Patrick Thomas (Liverpool, UK) talked about discovering design through music, his education at Central Saint Martins and the Royal College of Art, and how his work subsequently led him on a journey via Barcelona to Berlin where he is currently based.

He talked about working freelance from a pension on Carrer Sant Pau in Barcelona, founding Studio laVista, working commercially — with specific reference to his work for the International Press — and his decision to stop accepting commissions a decade ago in order to concentrate on his own work.

He talked about the epiphanic moment he discovered printmaking as a student in Liverpool, exhibiting worldwide, the importance of 'reach' in his work and his ongoing fascination with the Victorian multimedia artist and visionary William Morris. He will also talk about his work with Klasse Thomas, his visual communication class at State Academy of Art & Design Stuttgart.

Patrick Thomas

Is a graphic artist, author and educator. He studied at Central Saint Martins School of Art and the Royal College of Art in London before relocating to Barcelona in 1991 where he founded the multidisciplinary studio ‘laVista’. In 2005 he published ‘Black & White’ a compilation of his work for the International Press. In 2011 Laurence King Publishing, London, published his second book ‘Protest Stencil Toolkit’.

He is currently working on the follow-up, due to be released in 2018. In 2007 he established his first silkscreen press in Barcelona and decided to concentrate on releasing personal, uncommissioned work. Since then he has exhibited his limited-editions across five continents, where many are now held in private and public collections. He set up a second silkscreen press in Berlin in 2016.

He has given talks about his practice and held workshops worldwide, extensively in the UK, Spain and Germany. Since October 2013 he is a professor of visual communication at the Stuttgart State Academy of Art and Design (Klasse Thomas). Since 2011 he is based in Berlin. He works between there, London, Barcelona and Stuttgart. He is a member of AGI (Alliance Graphique Internationale).

patrickthomas.com
patrickthomasstudio.com

Instagram channels
@xpatrickthomas
@patrickthomasstudio
@berlinstreetgraphics

Sirene
is a project to bring you closer to the sea, to life in and out of it, in a direct, emotional, rigorous and sophisticated way. A publication for readers who love the sea in a particular way where the content is ahead the continent. Environmentally friendly, with fonts inspired in nautical charts, linear illustrations and color only in images, and with a rhythm defined by solid and dynamic structures, by the exchange between technique and emotion.

Sergio Juan
With more than 15 years of experience he has developed projects in Europe and America. In 2007 he founded his studio in Barcelona. He has designed Il Sole 24 Ore, Corriere della Sera, Il Messaggero and l'Unità among other newspapers. He has worked as Art Director of several publications, currently of Sirene. His work has been recognised by many SND, SPD, Laus, D&AD and ADC*E awards. He is currently teaching at the Master's in Advanced Typography, Eina.

sergiojuan.com 

Instagram
@sergiojuan_studio 
Facebook
@sergiojuandesignoffice 
Twitter
@sergiojuan 
Linkedin
@sergiojuandesignoffice

Graphic system for book covers. Towards a parameter language.
A graphic message is not a spontaneous product that appears by inspiration, with a finished and complete form, in the mind of its author. Every graphic message responds to a process of reflection, strategy and decision making that affects both the meaning that it wants to transmit and the way of expressing it visually.

In this conference, we will explore the language of book covers, their expressive character, and the methodology to design them.
The objective is to provide the participant with the context and the necessary tools to approach the creation of book covers as well as to reflect playfully on the systematic capacity of graphic language.

Rosa Llop
Designer, teacher and writer. Director of the Master's Degree in Project Management and Design for the Internet at ELISAVA / UPF as well as Professor in the Degree in Design. She collaborates as a consultant at the UOC in the subjects of interaction design and data visualization and she is also a professor in the Master in Digital Publications of BAU-UVic.

Her lines of research are the systematization of the visual language and the criticism of the interface. As a result of his research, in 2014 she published in Gustavo Gili the book A graphic system for book covers. Towards a language of parameters and in 2017 the book Interaction Notebook in which she reflects on the methodology of the interaction project from a constructive perspective (Oberta Publishing).

Deep blue
A talk about Concrete graphic design, about a style, a typeface, the form that doesn’t necessarily follow the function, about our beginning, our love for systems, for the fails of systems, about basic ideas, about the limits of all this and the future of things.

Text 1520

Spassky Fischer
Is Paris-based graphic design studio founded in 2014 by Hugo Anglade, Thomas Petitjean et Antoine Stevenot. Then, Julia Andréone, photographer, Thomas Petit and Manon Bruet, graphic designers, joined the team. Combining graphic design, art direction and photography, Spassky Fischer mainly works in artistic and cultural fields.

Since 2014, the studio is in charge of the whole communication and identity of the MAC VAL museum (Musée d’art contemporain du Val-de-Marne) and the Mucem (Musée des civilisations de l’Europe et de la Méditerranée) in Marseille, since 2016.

spassky-fischer.fr

Instagram