What is the relationship between graphic design and content?
Exploring the symbiosis between print and digital design.
We live in a moment of constant change in which editorial design has become one of the most complex disciplines that a designer can face. The relationship between design and content is more relevant than ever. The printed medium reinvents itself to the speed of a digital world in which the strategies and channels evolve constantly.
The Master in Editorial Design (MED) gives you the possibility to understand this process of change as an opportunity. You will explore different disciplines in the hands of international experts in the field of publishing. You will also participate in workshops, showcases and international conferences to become a professional adapted to the current reality. You will be able to make graphic design a tool that adds value to content.
The Master in Editorial Design reinforces the importance of research, investigation, creativity and imagination in the process of making design.
The programme addresses the discipline within a problem-solving approach, very close to the professional world. The course is structured around 3 projects guided by outstanding professionals and practitioners, who will provide a comprehensive and practice-based detailed knowledge on the three big areas in editorial design: book, press and digital.
All students work in couples or individually on a different brief for each project provided by the teachers. The subjects of the briefs always gravitate around the contemporary practice of the profession in which the students can explore and experiment how graphic design can be a tool for communicating the content.
The eight-month programme ends with an open event to the public where all students’ projects are exhibited.
The degree calls for curious, dynamic and ambitious students who are eager to explore the intrincate relationship between design and content.
The course is structured according to the following projects and academic formats:
Publishing project. Press
We will study the characteristics of publishing projects based on parameters we will have to establish as bases for the periodic publication of information and/or pre-established contents (magazines, press, etc.).
Detecting the complexity involved in limiting structure, typography, editing, rhythm, etc., in which the versatility of the decisions taken will dictate whether the browsing, reading and understanding of the information published will come naturally to the recipient.
Publishing project. Book
It takes the nature of the content as a starting point, and is constructed specifically for this content. Monographs, thematic books, catalogues and even collections, in which designers must perform an immersion exercise and extract conclusions which then have to be reflected in the project. The decision-making involved in any publishing project becomes more complex when the medium, format, finishes, etc., become an added communication element.
Publishing project. Digital
New formats, new media, new requirements in a world where access to information and contents is immediate. Devising new media, in which recipients sift the information and decide which type they want and when they want it.
Designers must anticipate new forms of publishing products adapted to new digital media in which the complexity not only lies in the correct choice of typography, colour, image, structure, etc., but also in anticipating the limits or non-limits of extending, consulting and researching the contents, aiming for innovative and intuitive usability which seduces users.
Throughout the course, renowned typography professionals answer questions about the subject which have arisen whilst producing the projects.
Editorial production consultancy
Parallel to the evolution of the projects, we will study the production side at the same time as their development. Formats, paper, printing type, bindings, finishes, handling, etc. Monitoring of the entire production process, studying all the professions involved, with theoretical classes and visits.
Running in parallel to the projects, there will be four intensive workshops on the following subjects: Teamwork – Content creation – Rotary printing press – Digital portfolio
Workshops are guided by specialists in the field.
A series of themed talks by local speakers allow students to comprehend and detect, by way of the speaker’s experiences, current trends, to acquire new visions, reflections and references which increase their knowledge about the profession.
True project – Publishing and orthotypography
Single-subject sessions to provide further knowledge based on real experiences from the publishing world with the participation professionals and experts on the field.
A series of lectures by internationally acclaimed speakers will be programmed during the course. These lectures will give students the opportunity to hear a firsthand account of experiences and case studies of excellence in different fields of graphic design.
Number of students
There will be a maximum of two groups in each course.
The Spanish group is made up by a selection of 20 students maximum.
The English group is made up by a selection of 20 students maximum.
Who can apply
Preferably students with a graduate degree in graphic design and professional practitioners with experience.
Exceptionally, depending on their portfolio and accomplishments, graduates in fine arts, communication and adverstising will be accepted. Applicants must be proactive and autonomous when using design software.
Late September / Early October
Wednesday, Thursday and Friday
From 5 pm to 9.15 pm
Workshops are from Monday to Friday
Spanish and English in two independent editions.