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Master in Graphic Design

Which is the role of the designer in the current society?
Explore the opportunities of a profession in continuous evolution.
The Master in Graphic Design (MGD) digs deeply into the versatility the contemporary designer must adopt before the different necessities, environments, processes and languages of the professional reality.
Its objective is to give the students the necessary tools to navigate in the complexity of contemporary graphic design as agents of change and progress of the society from a global perspective.
You will take part in several activities and work dynamics, like lectures, talks, workshops and projects, with the intervention and tutoring of some of the best international experts to develop your own visual language and strategically choose the less-circulated, most-innovative and singular creative paths.

Programme
The Master in Graphic Design is the programme that provides the designer with design fundamental principles and a wider and interdisciplinary perspective of graphic design.

The programme addresses the discipline within a problem-solving approach, very close to the professional world. The course is structured around 9 practice-based projects guided by outstanding professionals, where the accent is put in the versatility that today’s designers need to deal with different processes, languages, environments and needs.

All students work in couples on a brief provided by the directors. The subject of the brief always gravitates around a current theme in which the students can explore and experiment how graphic design can be a tool for change and improvement in society.

The degree calls for curious, dynamic and ambitious students who are eager to explore and combine different fields of graphic design.

Structure
The course is structured according to the following projects and academic formats:

Projects
Naming – Identity – Graphic systems
Providing sound wide-ranging experience of identity programmes as a conceptual basis to address the majority of the typical problems arising in visual communication.

Editorial – Packaging – Signage
Planning and designing information as a mechanism to anticipate and satisfy users’ various needs. Development of effective, understandable and easy-to-use mediums of communication.

Digital – Motion graphics – Advertising
Understanding new digital media as additional and necessary tools when tackling increasingly global and hybrid communication projects in which new parameters such as time, movement, sound, interactivity, immediateness, new media, portability, etc., are added to the parameters of conceptualisation and development involved in graphics projects.

Typography consultancy
Throughout the course, renowned typography professionals answer questions about the subject which have arisen whilst producing the projects.


Workshops

Teamwork – Data visualization – Python
3 week-long practice-based workshops guided by specialists in the field.

Showcases
A series of themed talks by local speakers allow students to comprehend and detect, by way of the speaker’s experiences, current trends, to acquire new visions, reflections and references which increase their knowledge about the profession.

Capsules
Design management – Redesign
Single-subject sessions throughout the course to impart knowledge on design management, system optimisation and work resources.

Lectures
A series of lectures by internationally acclaimed speakers will be programmed during the course. These lectures will give students the opportunity to hear a firsthand account of experiences and case studies of excellence in different fields of graphic design.

Number of students
There will be a maximum of two groups in each course.
The Spanish group is made up by a selection of 20 students maximum.
The English group is made up by a selection of 20 students maximum.

Who can apply
Preferably students with a graduate degree in graphic design and professional practitioners with experience.
Exceptionally, depending on their portfolio and accomplishments, graduates in fine arts, communication and adverstising will be accepted. Applicants must be proactive and autonomous when using design software.

Leading team
Thais Caballero
Coordinator
Pablo Juncadella
Codirector
Marc Panero
Director

Start date
Late September / Early October

ECTS Credits
60

Course length
400 hours

Schedule
Part-time.
Monday to Wednesday.
From 5 pm to 9.15 pm
Workshops are held from Monday to Friday

Language
Two groups;
one group in English
and one in Spanish.

Degree
Master’s Degree in Graphic Design, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering