Is there a frontier between typography and graphic design?Typography is graphic design in its pure state, it’s functionality, it's expression, it’s the drawing of the sign converted into a convention, it’s the design and organization of complex communication systems. We can not understand the profession of graphic design without typography.
In a time when graphic design has been diluted in a wide variety of fields of application, and where crafts and technology coexist in the same reality, typography has become the fundamental objective of this profession. Can you aspire to be a good graphic designer without having a deep knowledge and your own criterion for typography?
The MTC emphasizes the role of typography as an essential axis of the graphic design profession and its ability to articulate this profession from a rigorous, creative, open and always evolving perspective.
Jesús Morentín (Bunker Type)
Laura Meseguer (Alfabeto Latino)
The MTC is articulated around the project of creating a text typeface. An intense pedagogical process and whose methodology can be extrapolated to different areas of the graphic design project.
Design to use
In this master, we will project, design, and produce a typeface family, for later applying it to a graphic design project. Designing a typeface is to program a communication system. This learning process is directly related to the expansion of conceptual and formal skills that allow a better professional development within the field of graphic design.
Structure and methodologySince the explosion of digital technology, the barriers between the graphic design discipline and typographic creation and production have been broken. In this specialized master the analogic and digital are mixed with depth and intensity, two realities that are more complementary than ever.
In the Master in Typographic Creation, microtypography coexists in its deepest essence: the creation of a typographic family from sketch to production; with the macrotypography: the use of the letter, the word and the text in diverse supports. We will complement the most rigorous processes and methodologies with creativity and a widely open exploration.
Step by step we will immerse ourselves in the calligraphic origins of typography, in the creation and application of lettering in commercial areas, also in typography as an expressive tool, in the design and production of complex typeface families for communication projects, and we will explore the conceptual and formal limits of typography.
With all this experience the student will develop a final project, where he or she will be able to deepen in the aspects more related to his professional interests. From the production of commercial typefaces to the art direction of graphic communication projects whichbackbone is in the typographic creation.
The master’s degree deals with the practice of design and typographic creation through different formats and from multiple perspectives.
We seek to train graphic and typographic designers with the ability to adapt themselves to a changing profession in which they can develop their own vision, consistent, open and transversal at the same time. The master is structured around the following teaching modules:
Typographic ProjectHow to create, project, design, organize, draw and produce a typeface family. The student will be guided in the use of conceptual and practical tools. As well as in the methodology and the work process to tackle a complex and professional typographic project.
History and panorama The origin and evolution of the typographic form. Historical, social and technical contexts that influence the design and use of typography. And the contemporary panorama as a paradigm of the evolution of a communication system in constant adaptation to communication environments.
Structure and expressionPractical workshops to understand how the calligraphic tools determines the structure and typographic form. Exploration of the potential of writing tools and lettering as expressive vehicles.
Typography and brandsThe logotype and the wordmark as the central unit of typographic design. We will work on how the shape of the word defines the identity, personality and connotations of a brand.
Typography as image In contemporary visual culture, the letter ceases to be a readable unit to become a suggestive image. We are going to join Art Direction and typography, two disciplines that have been presented as different and isolated, but that have much to do with each other.
The limits of typographyAt the master's more experimental area we will explore the limits of typography, breaking rules and burying orthodoxy. Which are the limits? How typography adapts to current channels, formats and possibilities? Beyond the bidimensionality, the three dimensions, space and movement generate a new scenario to explore.
Three-dimensional typographyFAacing the process of typographic creation through physical and volumetric materialization, light or texture. We will seek new perspectives of perception and typographic expression that may help to complement or improve the conceptualization of the graphic design project.
MacrotypographyThe letter, the word, the line, the paragraph, and the text. Typography applied in offline and online contexts. Tools and layout environments. This module is focused as a complement to provide presentation toolsfor the final project.
Digital ToolsAdvanced vectorial drawing, metrics, kerning, composites, interpolation, features, hinting, programming and production tools. Plus an overview of different tools, methodologies and techniques of expression and typographic application.
Work and learn alongside a passionate group of typographers and type design professionals with international prestige.
Theory and practiceBeyond the concept, graphic designers have to deal with complex formal and practical aspects that influence the result and quality of their work. That is why we consider experience and practice as crucial, based on professional assumptions and on a solid theoretical basis.
Students and professionals You will be part of a group of highly motivated designers who, like you, want to take their career to the highest level. You will work in an environment that will help to develop the best of yourself. Complementing your training with new knowledge, skills, and tools that will broaden your professional perspectives within the field of graphic design.
The teacher as a modelA passionate and contrasted group of professionals will guide you from their experience and the knowledge of the profession to find your own answers and to be able to make decisions by developing your own criteria.
Individual and teamworkOnce the paradigm of design teameducation has been consolidated, we will work collectively organized in order to obtain better results and a more enriching experience during the work process. In the master’s degree, the individual work for the main project will be combined with teamwork along the different teaching modules.
Oriol Miró y Joancarles Casasín
Showcases and Case StudiesSessions with professionals who, through their experiences, will allow you to contrast different professional realities, and obtain new visions, references and reflections that extend the knowledge and practice of the profession.
International LecturesRelevant figures of the international scene, with recognized trajectory and prestige, will give you the opportunity to know first-hand experiences and cases studies related to different fields of design and typographic expression.
The final projectYou will be able to choose between the option of expanding your typeface family project or choose any of the work areas developed along the teaching modules, thus adapting your portfolio to your personal and professional interests.
Not only for typographers!, the MTC is an ideal master for graphic designers who want to deepen and push to the limittheir knowledge and experience in typography.
One edition of the master’s course is held each academic year, and it is held in Spanish.
Number of Students
A maximum of 20 students will be selected in each edition of the program. Once the registration period is open, the candidate selection process is ongoing as the pre-registrations become effective.
Who can apply
Preferably students with a graduate degree in graphic design and professional practitioners with experience. Exceptionally, depending on their portfolio and accomplishments, graduates in fine arts, communication and adverstising will be accepted. Applicants must be proactive and autonomous when using design software.
Iñigo Jerez, Director Laura Meseguer, Co-director
Start date Month of September ETCS credits 60 Course length 400 hours Schedule* Wednesday, Thursday and Friday. From 5pm to 9.15pm.Workshops from Monday to Friday.*For academic reasons, exceptionally sessions may be scheduled outside these hours.
LanguagesOne edition in Spanish (MCT) Some workshops could use English as a vehicular language, with support in Spanish if required or necessary. Almost all the lectures and some showcases or case studies are done in English.
Price Academic year 2018-2019 9,400 € (plus 500 € in concept of registration fee)
Master’s Degree in Typographic Creation, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering.
Due to our interest in the continuous improvement of the program and the professional reality of our teachers, we reserve the right to make changes in the contents and faculty of the Master.
Applications are openStart the online registration process at elisava.net
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Barcelona School of Design and Engineering
+34 93 317 47 15
La Rambla 30-3208008 Barcelona
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