ADG Laus Students 18
POOL talks about time and its value. In a reality based on overproduction and overdesign, where we usually inform ourselves in a superficial way, POOL proposes cultural content in a slow and reflective way. Designed to create an editorial umbrella that allows the repositioning of Leica towards its artistic and revolutionary legacy, turning to an critical
audience of current reality.
It is build with clean and no artifice graphics that break the usual structure of title+image. In POOL, the reader decides the way he wants to read. The platform shows the information by layers that expand its content according to the user's interest. In short, the platform is presented as an almost invisible entity between the desired information and the user's interest.