The brief proposed to create a sustainable project, which had a positive impact in society by solving a problem, and also have an impact in the wellness of society and the environment.
Sense Préssec is a fresh organic fruit & vegetable distribution chain trough vending machines placed in Barcelona’s metro lines. It proposes a new relationship between the metro users and the consumption of fresh produce.
We define the user as a conscious commuter, they move trough an urban environment and uses public transport services, they use new technologies and actively searches for ways to improve their daily routine and in consequence their health. They are interested to move away from constantly being in a rush, eating fast foods, the artificial and unnecessary.
Sense Préssec is available in train and metro stations throughout Barcelona (in the form of vending machines and our chain stores), also the service can be accessed trough it’s mobile app. The users select their order, coordinates the pick-up and they pick it on their way home. With Sense Préssec the users can place an order in their daily commute, optimizing time, resources and energy, whilst consuming fresh and locally sourced fruits and vegetables.
The main axis of the project its the misplacement, attitude and surprise. We use attractive and fresh visuals to express how its possible to get a healthy product in a simple and sustainable way. Sense Préssec is the direct opposite to fast and junk food. We are organic, locally sourced and sustainable.
The identity is based in two elements, the logo: Sense Préssec expressed in typography made up from produce pieces and cuts, and strong background colors. The color palette is made up from solid colors extracted from different fruits and vegetables, they are in the saturated color spectrum so to let the logo shine. The system also has different textures made up from the logo’s components.
A practical/theoretical workshop of initiation to the use of infographics as a tool of communication and expression.
We analyzed a complete dataset about student mobility working in groups to elaborate a series of posters. The relationship between the recent economic crisis and the student flows or the correspondence between cultural affinity and mobility where some of the aspects highlighted.
Fran & Frank
Fran & Frank
Invention of a tampon brand whose main goal is to challenge the taboos and stereotypes linked to menstruation. The project transforms these organic cotton tampons into a lifestyle product that pushes up its value and makes them more accessible, offering them as individual organic paper packs and selling them by weight at fashion and concept stores.
Also, you may get them as a complement when buying other products like panties, beers or a feminist magazine. Besides, through an app, you may ask for a monthly delivery at home. Its transversal business strategy, with a large economic potential, and its graphic communication coherence, with a social component, try to encourage women empowerment.
Posters for agitation
Raúl Goñi Workshop
Posters for agitation
The poster as a communication tool. The graphic designer with critical thinking, looking for problems, at the service of society, satirical, provocative and that makes us think about how the world could be. The posterist as a mass agitator. The poster artist in search of graphic excellence. In this workshop we worked on the positioning of the future designer and his social role as a message issuer.
We worked from the word towards the graphic expression of the idea using, exploring and experimenting with the resources of graphic design to project a message in the public space.