Pràctica: Graphic Hunting
Exploring our reality allows us to understand the creative potential that lies behind everything that surrounds us; In this session we will analyse, through visualising the latest Pràctica case studies, how our environment and surroundings can become an inexhaustible source of inspiration if we really pay attention.
Graphic designer, creative director, and illustrator based in Barcelona. Anna Berbiela is co-founder, together with Javier Arizu, Carlos Bermúdez, and Albert Porta, of the design studio Pràctica. With offices in Barcelona and New York, Pràctica believes that design it’s a process involving researching, thinking, sharing, challenging… then giving all this a definitive shape.
Pràctica is a design and identity studio based in Barcelona and New York that seeks to reveal the particular truth of each brand. By simplifying complexity and shaping concepts, creates work that makes sense.