Daniel Ayuso,
Clase

Enea, Vibia and Delicious & Sons
In this session we will be able to see through Case Studies of real projects from the studio how a brand identity is developed and how it is strategically translated into the different communication elements on and offline to define a recognizable and transversal personality.

Daniel Ayuso
is a partner and creative director at Clase studio. Since 2016 he is President of the Association of Art directors and Graphic Designers ADG FAD. He is an associate professor at the Elisava School and the UPF. His trajectory has expanded from his training in graphic design to the development of more complex Visual Identities in which communication and visual language build a brand discourse through design itself, art direction in photography or audiovisual.

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