Case studies

Pablo Juncadella,

Degrow or grow in another way?
The value of a project cannot be measured only in monetary terms. And we are clear about that.

It is important for us to develop ideas and concepts that contribute to society, that help to fulfill an objective and that lead us to think beyond the limits. We call these projects ‘pro-bono’ and they are part of the commitment we have with others and with society, but especially with our community of designers.

How do we organize pro-bono projects? How do we limit collaboration so that it is sustainable for both parties? How do we maintain the client relationship over time?

Pablo Juncadella

Co-founder and creative director at Mucho. Thanks to his constant search for new challenges, Pablo was promoted to the position of Creative Director of the English newspaper The Observer after working as a graphic designer for grafica and Pentagram. His global vision and his great interest in visual knowledge have been fundamental contributions to the growth of the studio. Today, together with his team at Mucho, he works with the purpose of finding solutions that fit in the positioning of the brands by contributing with original ideas.

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