After starting his career in Industrial Design at Escola de Disseny Elisava (Barcelona), Borja Martínez moved to London in 1999 to study Graphic Design at the London College of Printing (today, London College of Communication). In 2007, Borja Martinez on his own founds Lo Siento, where he starts developing different graphic design and branding projects for clients like: Jose Andrés, Museo Picasso, Condé Nast, The Washington Post, La Caixa, F.C.B, Martini or AUDI.
In 2014, Borja Martinez is nominated to be part of the FAD (Fostering Arts & Design) assembly. In 2016, Borja Martinez is invited to become a member of the prestigious AGI (Alliance Graphique Internationale).
Borja combines his work as a creative director in Lo Siento with teaching in several universities of Arts & Design like: Idep, Elisava, BAU, IED or EsDesign in Spain, ECV in France or ISIA Urbino in Italy.
“The main feature of my work is the physical and material approach to the graphic solutions, resulting in a field where graphic and industrial go hand by hand, in a constant search for an alliance with the artisan processes.”