Presentation
We often think about typography as a tool to visualise language in a legible and appealing fashion. But typography should not be regarded as a neutral messenger. Typography is a medium that subtly works its magic on the recipient to shape the way a message is perceived. This workshop explores how to use some of this magic.
Objectives
The objective is to understand on how the messenger can shape and manipulate typography to achieve a desired effect.
Structure and contents
Participants will choose a topic to base their project on. This can be a book, a record album, a song, a movie or anything else that they wish to find a typographic expression for. The topic will be visualised typographically in a medium chosen by the participant. This can be an animation, a typeface, a poster or anything that works with typography. The final result will be both a presentation of the product and the journey the participant took to get there.
I will start the day with a brief warm-up section where we do either analog lettering or I will give the participants an input presentation. After that I will do individual consultations. I want the participants to document their entire process so they will present it together with the product to the other students at the last day of the workshop.
Noël Leu is a Swiss graphic designer. He usually spends a large part of the year traveling the globe to broaden his horizon, getting inspired, and to give talks about design.
Grilli Type is an independent Swiss type foundry founded by Noël Leu and Thierry Blancpain in late 2009. Grilli Type has become well-known for its retail and custom typefaces. But also, for the minisites which accompany them. Often utilising animation and a host of reference material, the sites break down the design process for each typeface, allowing the nuances of type design to be appreciated by type aficionados and novices alike.
Who can apply?
People interested in visual communication and typography
Knowledge or experience required
Basic know-how or high self esteem working with the visual medium chosen by the participant
Materials
If participants need specific software for, for example, animation or typeface design, they should bring it along with a laptop computer. Non-digital work is also welcome.
The school will provide some materials such as paper, photocopier and b/w printer. Participants are free to bring their own materials.
