Elisava’s Master Visual Design is a forward thinking one-year programme focused on the contemporary practice of Graphic Design. A course to find your own distinctive character as a professional and to explore new visual languages.
This focus is embodied in the completion of a global project in which we put into practice all the traditional areas of Graphic Design: visual identity, editorial, digital, packaging, environmental graphics and audiovisual… As well as other disciplines paramount in the nowadays scenario: strategy, research, verbal identity, process design, management, experimentation…
We want to work with curious, non-conformist students ready to use design to leave a mark on society. People that make questions, that rethink the role of Graphic Design and that are aware that this discipline can change social, environmental, economic and cultural contexts.
The methodology of this programme is designed to prepare multipurpose Creative Directors ready to lead global projects in any area of Graphic Design.
This is why this course is developed around the Master’s Project in which all the traditional areas of graphic design are considered along with new disciplines, achieving a comprehensive and complete vision.
Summing it up, the MVD brings together the practical perspective, professional and personal guidance in a format that is closely connected to the professional world, with experts who will give us the keys to influence society with our work.
What’s happening in the world? The topics we will work with will always have a direct link to the nowadays reality. In this programme you will experiment a process of fluid transition between the academic and the professional world, with a critical vision of the field of Design to positively impact our society.
Graphic Designers are used to work as a team, being part of multidisciplinary or specialized teams, big and small. We have to learn to relate, share and connect with our colleagues, clients, suppliers and collaborators to work in an effective and solution-oriented way.
Learning through practice
You will grow as a Graphic Designer in this 100% practical programme created through different projects. The theory will have its place, needless to say, but the main project of this course will give you the true holistic vision.
A great tandem. Leading practicing designers will be your mentors and your guide. During the whole course, you will have the constant support of your teachers and guests that will walk along with you to make the best out of your projects, finding the perfect balance between reflection, planning and action.
Each course is designed around a current topic to explore and experiment how Graphic Design can be a tool of change and transformation for society. You will work in teams and each one will define its own brief. You will create a global project to face different needs, environments, processes and languages with versatility.
Insightful classes on the Master’s Project theme taught by a specialist The goal of these sessions is to develop a critical mind as designers and citizens to create projects that lead to new ideas and forms that question the status quo of the profession and society.
❶② Verbal identity
Many designers don’t like writing. But worry not, this is about thinking. Because a name is not only a name, but the conceptual base that builds a brand. A baseline is a sentence that explains and connects emotionally. A tone creates a unique and memorable personality. And a discourse, when it’s clear and accurate, engages people. We will think a lot and write a little.
❶③ Global project
We will develop a project that embodies all the disciplines of Graphic Design with a problem-solving dynamic. We search for a unique solution in which risk and experimentation are a driver to find singular and distinctive answers. We generate a visual language that is conceptually robust, making the best out of the possibilities of each media without losing the character, personality and identity.
The development of the Master’s Project requires constant assistance and support during the course. These sessions are the chance to share doubts to different professionals, a conceptual and formal consultancy to improve your project.
❶⑤ Design Crit
Feedback sessions of informal discussion about the valuable and improvable sides of the Master’s Projects with a guest professional and the Master’s Director. The critique considers the work in relation to the previously defined goals and objectives, and explores why certain decisions are taken and how effective (or not) they are in the context of the project.
❶⑥ Showcases and Case studies
Meetings with local designers that, through their experiences, allow us to identify current phenomena and obtain new points of view, thoughts and references that will broaden our knowledge of the practice of graphic design.
One never knows enough about typography. We will go deeper in the discipline that defines Graphic Design from various perspectives. The creation of good graphic systems allow us to efficiently articulate our projects through different disciplines, formats and media. Experimenting is an intrinsic part that we must never forget.
Typography helps us show ideas and information in a structured and understandable way. We explore different sides of typography usage in various applications, both on physical as well as on digital, without leaving the most technical aspects behind. We develop ways of communication with the most essential thing, letters.
❷② Graphic Systems
We already know the big possibilities of graphic systems, considered to be the Swiss knife of Design. Through theory, practical workshops and project examples, we will reach a double goal: to make a global identity project through the creation of a graphic system.
It is very important to take into consideration all the opportunities and spaces to experiment. Even though many of these explorations do not have a definite focus, they are extremely useful when making a difference in a signature or the identity of a designer.
Graphic Design it’s not only about the concept, the shape, the colours or the types. It’s also a business; establishing human relations, working in a team, looking out for new opportunities, making good presentations in front of the clients, invoicing profitable projects… These topics are part of the routine of the job and they need to be perfectly implemented.
❸① Process Design and facilitation
We no longer work on our own. The industry makes us work along with clients, users and other profiles to complete our tasks in an excellent way. These collaborations don’t happen out of the blue; they are generated. We will design our own processes of co-creation and we will establish frames to work in a fluid and efficient way.
❸② Strategic Design
The Graphic Designer has to have a global vision and give a holistic and singular answer to the client’s needs. He/She must encourage a reflective attitude, a critical spirit and strategic thinking, as well as constantly acquiring knowledge, competences and own methodologies to apply into research, creativity and branding. And, lastly, a Graphic Designer must know how to create a strong, coherent and relevant identity.
❸③ Design management
Did I receive a good brief? How do I organize time and tasks? How much should I charge for a project? How do I prepare a budget that contains the work I’ll have to perform? This class will give us the tools needed to manage a studio and/or a work team, while it will help us understand how the processes embedded in the Design field function.
❸④ Professional projection
What kind of professional am I? What do I need to turn into who I want to be? Do I feel that sometimes I try to align my projects with my values, emotions and beliefs? We will understand who we want to be, how to develop our habilites and which are the best ways for the world to get to know our superpowers.
Workshops allow us to supplement and deepen our knowledge around other Graphic Design competences and disciplines. They are five-day events along with specialists and renowned professionals in which we will share experiences and synergies. Usually they follow a Monday to Friday schedule.
❹① Systemic type design
We live in a (new) golden age of systemic type design. The new technologies and easy-to-use programmes have leveled the field and give us a chance to experiment with new ideas. The world of display fonts has been witness to many new impulses; fonts have turned into more flexible, variable and kinetic than ever.
Investigation, experimentation and observation are essential to nurture talent. In this sense, we will share and learn, during a whole week, from an important personality of the international design scene that has developed a distinctive and recognizable visual language.
The Graphic Design job is enriched through collaborations with other fields of work. We will carry out a workshop with other Master’s programmes of Elisava, guided by guest instructors, to explore the interdisciplinary capacities of the students.
❹④ Degree Show
The last workshop of the course focuses on showing to the public the experiences of the Master through different formats. We will face the challenge of creating an exhibition and editorial project, real and complete, in an intense process that happens in a short period of time and that culminates at the Degree Show.
Listening is learning. Above all, when professionals, both emerging and established, share their life experiences through their professional careers. Inspiration must find you working, but also paying attention.
❺① International lectures
We invite prestigious international designers to speak at lectures that allow us to learn about experiences, projects and case studies of different fields of design first hand.
❺② Masters’ Talks
We organize talks with famous creators of different fields that allow us to share experiences, observe design phenomena, obtain new ways of looking at things, reflections and references that enrich our interdisciplinary perspective of design.
Conducts the masterclasses of the Master Project 20.21 in the MVD. Teaches Understanding (De)growth and Visions in the MBP
Teaches Design management in the Spanish edition of the MVD
Guides the Book Design Master Project in the MDE and is a consultant for the MVD Master Project
MDV's Master Project consultant. Guides the project Hybrid Product/Packaging in the MBP
Workshops instructors 20.21
David Galar y Gerard Mallandrich
graphic.elisava lectures 20.21
Vladan Joler + Bani Brusadin
Studio Javier Jaén
Eloi Maduell & Santi Vilanova
Barcelona City Council Creative Director
Art Director VOGUE España
Johannes Breyer & Fabian Harb
Explore all the disciplines
How can you change the world through Graphic Design? Find your professional path in an independent way. After your Degree Studies, the MVD will allow you to broaden your knowledge to find your own formula.
Discover your potential
This is the moment in which you start your own adventure. In which you choose your future. We offer you the tools and needed experience to investigate, design, direct and lead a creative process.
Build your portfolio
The projects you’ll do along the course will turn into your portfolio. During the whole programme you’ll carry out practical jobs that will allow you to build your complete, powerful and multidisciplinary portfolio.
A unique experience
You’ll have the opportunity to participate in a myriad of projects, workshops, showcases, case studies, lectures and tutorships along with a wide variety of professors and international guests.
Who is this programme for?
Graphic Design graduates and professional practitioners with experience.
Exceptionally we will admit Communication, Fine Arts and Advertising graduates with a suitable portfolio. You must have advanced knowledge on Graphic Design software.
Editions and languages
Two editions of the Master’s course are held each academic year, one in Spanish (MDV – Máster Diseño Visual) and one in English (MVD – Master Visual Design).
Number of students
Each year a maximum of 20 students are selected in each edition of the programme. The candidates will be selected as inscriptions come through till the quota is filled.
Master’s Degree in Visual Design, degree awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) and ELISAVA Barcelona School of Design and Engineering