Guillem Casasús, SMLXL
Teaches Experimentation
Creative director, educator and co-founder of SMLXL, Guillem is in charge together with Anna of running Barcelona’s office. Throughout his career, has worked across different realms of design including branding, editorial, art direction, experiential, and advertising.
Widely recognized by a number of major design awards and publications, Guillem has been in charge of leading projects spanning across the sectors of cultural, entertainment, finance, and hospitality, amongst others, with clients such as Apple, The New York Times and Tiffany’s amongst others.
We are a full-service design company based in New York and Barcelona. Our projects range from large-scale visual identity systems for sports events to designs for small bookstores, including a cover for The New York Times Magazine and Seth Rogen’s Houseplant packaging. We aim to influence contemporary visual culture while providing meaningful solutions for brands and individuals.
Our approach combines strategic thinking with contextual research, but we believe exceptional projects also evoke wonder through intuitive and playful sensibility. Our network of expert collaborators expands our capabilities, ensuring technical precision for every project.
“At SMLXL we try to challenge, confront and push the brief, also the client or an even ourselves to unexplored paths, that brings us the opportunity to find new results to create unique results.”
