Wed, Oct 15, 2025
masterclass
Clara Rodés, Codea
Architecting creative work
Only for MVD students
Architecting creative work
This masterclass explores how a project evolves from being just a good idea into a proposal with direction, coherence, and purpose. Through practical frameworks and exercises, you’ll gain a method you can actually use, adapt, and make your own to transform scattered ideas into living systems . The kind of work that doesn’t just look good, but feels coherent, soulful, and capable of having the impact you envisioned.
Clara Rodés is Head of Strategy at Codea, where she bridges strategy and creative direction to help brands and institutions build work with intent. Based in Barcelona, she also teaches at Elisava University, helping students think critically about their work and connect strategic thinking with creative systems that live meaningfully in culture.
Codea is a creative company specialising in creative direction, design, and production.
Based between Barcelona and London, we work at the intersection of concept and craft, merging creative direction, design, and high-end production across film and photo into a single, cohesive process. Our work identifies conventions to defy them, delivering work that hits hard while looking sharp. We believe traditional advertising is obsolete; no one wants to be interrupted by soulless messaging. It’s been said our work reflects the pulse of culture, we like to say we take our own jokes seriously.
