Clara Rodés, Codea

Clara Rodés has a degree in Film from URL and a Master in Digital Marketing. She specializes in communication strategies aligned with business objectives, with a particular interest in social and cultural projects. Currently, she is Strategy Director at Codea and strategy professor in the Beyond Branding Master at Elisava.

We are a creative agency that offers unconventional solutions in design and advertising. That is, we seek and identify the predictable to surpass it, questioning any rules along the way
Our goal is to generate a positive impact at the intersection between brands, people and culture. We make sure our clients find their specific communities.
We then serve those communities with any form of communication that will make them think, reflect and act upon.
We believe that for brands to thrive and pierce through the clutter, they need to carve for themselves a relevant space in culture. This is achieved by pushing the envelope of contemporary creativity and design.

“My pedagogical approach is inspired by the ideas of bell hooks, who sees critical thinking as a form of liberation for students and teachers. Teaching is not just about transmitting information, but creating a space where everyone participates in the construction of knowledge. I believe in the importance of mastering the basics and then transcending them, understanding that learning is a creative and personal process. In my classes there will always be room for art, literature, cinema and, above all, music.”