Martin Lorenz, TwoPoints.net
Guest professor, leads the workshop on systemic type design
Martin Lorenz might as well have become a cook, a comic artist or an architect, were it not for an internship at Müller+Volkmann. Lorenz studied Graphic Design at the University of Applied Sciences in Darmstadt and the Royal Academy of Arts (KABK) in The Hague. After working four years at the design agency Hort, he moved to Barcelona to found TwoPoints.Net with Lupi Asensio and do his MA and PhD in Design Research at the UB. Lorenz has taught since 2006 for Elisava and still likes to cook.
TwoPoints.Net is a design studio based in Barcelona and Hamburg, specializing in flexible systems for visual identities and editorial projects. Among their clients are museums like the Picasso Museum and CCCB, institutions like Helsinki Design Lab, Nesta and Barcelona Cultura, universities like RISD, MIT and Harvard, publishers such as Actar, Gestalten, Viction:ary, Phaidon and Routledge, companies like NIKE, Bershka and IBM, and magazines like ESPN, ICON and Quaderns.
“The biggest challenge of teaching is to give students structure and freedom at the same time. The teaching program needs to be based on knowledge and experience, but should resist dogmatic rules. The world is changing and so are the rules. Design education needs to learn from the past and invent the future.”
