Anna Berbiela, SMLXL
Teaches Experimentation
Anna Berbiela is a creative director, graphic designer and art director based in Barcelona. She studied Fine Arts at the University of Barcelona and later Graphic Design at Eina. From 2011 to 2017 she worked at Mucho and at Studio Blackburn. In 2018 she founded Pràctica, which dissolved in 2024. She then co-founded SMLXL with Javier Arizu and Guillem Casasús, where she currently works as Creative Director.
SMLXL is a full-service design company based in New York and Barcelona. Our projects range from large-scale visual identity systems for sports events to designs for small bookstores, including a cover for The New York Times Magazine and Seth Rogen’s Houseplant packaging. We aim to influence contemporary visual culture while providing meaningful solutions for brands and individuals.
Our approach combines strategic thinking with contextual research, but we believe exceptional projects also evoke wonder through intuitive and playful sensibility. Our network of expert collaborators expands our capabilities, ensuring technical precision for every project.
“At SMLXL we try to challenge, confront and push the brief, also the client or an even ourselves to unexplored paths, that brings us the opportunity to find new results to create unique results.”
