Lorenzo Miquel, Codea

Graduated in advertising creativity and journalism. He began his career as a cultural journalist in Buenos Aires. Once settled in Barcelona, he works as a copywriter and ends up taking (over the years) the creative direction of Smoking Papers. Later he became marketing manager for DGTL Festival Spain. He currently works as creative director at Codea Studio and teaches Data Communication at MADD Elisava. They say that he is good people and that he hates writing his own biography in third person.

We are a creative agency that offers unconventional solutions in design and advertising. That is, we seek and identify the predictable to surpass it, questioning any rules along the way
Our goal is to generate a positive impact at the intersection between brands, people and culture. We make sure our clients find their specific communities.
We then serve those communities with any form of communication that will make them think, reflect and act upon.
We believe that for brands to thrive and pierce through the clutter, they need to carve for themselves a relevant space in culture. This is achieved by pushing the envelope of contemporary creativity and design.

“First we learn to conceptualize, then we tell a story. These two elements are the indispensable basis for developing any project in a solid and coherent way. By conceptualizing we manage to synthesize entire universes in a couple of words. By narrating we manage to give voice and entity to these universes, making them relevant in a world saturated with (dis)information and poorly crafted narratives. The craft of storytelling not only generates better professionals, but also less boring people in general.”