Clàudia Laporte, Hey

Teaches Design Management in the English edition of the master

I hold a degree in Hispanic Philology and a Master’s in Cultural Communication from the University of Barcelona, as well as a course in Design Management at the University of the Arts London. I began my career in cultural communication and events, before moving into project management at the creative agency Usted. Later I joined Wunderman Thompson as a producer, working on national and international campaigns.

I am now part of Hey, where I manage the studio and its projects. Alongside this role, I collaborate with Gerard Mallandrich’s motion graphics studio, where I manage motion branding projects for clients around the world.

For me, managing creative projects is not just about meeting deadlines or ticking off deliverables. It is about creating the right context for teams to do their best work. In my classes, I aim to share practical tools while also encouraging curiosity, critical thinking and collaboration, skills I believe are essential for navigating today’s creative industry.

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