Albert Folch, Folch
Senior Design Critic
Graduated in Graphic Design from ESDi School of Design, Albert initially studied Geology at the UAB and photography at the Royal Academy of Arts in Antwerp, Belgium. Albert is founding partner and creative director of Folch, executive producer of the production company White Horse, partner of Avanti studio (wayfinding & urban tactics) and creative director of Odiseo publication, Eldorado Experience and Acid House Barcelona.
“We have to be able to overcome outdated meanings and understand the profession as organic, fast and adaptive.”