In this showcase I will review different projects and experiences that have to do with things that make us happy at the studio. Usually related with creating and thinking with as fewer ingredients as posible. Also about rethinking why are we doing what we do and regenrating the motivation about our profession.

Marc Castellví (Barcelona, 1989) is a motion designer and director. He has co-founded projects such as No Más de Mamá (2012), Outro Studio (2014), and Abuela (2020-present). At Abuela, he specializes in visual narratives, helping clients shape their stories, define a unique visual language, and explore new production languages and formats.

Abuela is a Barcelona-based studio formed by creative directors Kevin Sabariego & Marc Castellví.

Specializing in visual narratives, we help our clients write down their story, create a unique visual language and produce it by any means.
We welcome projects with a flexible, versatile and open-minded approach.

Nobody will talk about you like your Abuela.

Typologies of Intuition, a conversation with Omar Sosa

India Mahdavi presents a conversation exploring a practice shaped by an attentive reading of place and experience. From the vernacular minimalism of Siwa to her reinterpretation of Villa Medici, her work reflects an ongoing dialogue between past and present, where each project emerges from its context. Intuition guides this process as a flexible, human way of thinking beyond fixed rules. In Paris, this approach extends into an ecosystem of spaces that brings the studio into the street, fostering exchange, accessibility, and new forms of engagement with a wider creative community.

India Mahdavi

Color defines her work. Ornament is her language. Form is her grammar.
India Mahdavi creates environments that live, breathe, and delight —spaces in constant metamorphosis, shaped by light, mood, and memory. Based in Paris, and of Iranian and Egyptian heritage, raised across continents, she embodies a polyglot and polychrome sensibility: a synthesis of cultures and histories distilled into spaces, objects, and experiences that leave a lasting impression on the senses. Her practice spans interiors, furniture, scenography, and exhibitions, combining rigor and joy. From the Bishop stool to Sketch in London and Bar Nina in Milan, each project engages with its context and culture.

Studio India Mahdavi is a Paris-based multidisciplinary practice working across interiors, furniture, exhibitions, and scenography. Small, nimble, and collaborative, the studio brings together architects, designers, and artisans in constant dialogue. Its ecosystem —showrooms, Project Room, and Petits Objets— acts as a laboratory for ideas and experimentation. Each project engages with its context, culture, and moment, developing environments that are sensorial, expressive, and alive. Through collaborations with leading makers, the studio extends its vision across disciplines, creating spaces and objects that spark joy and shared experience.

Cuneiform writing is one of the earliest writing systems that includes logographic elements known to us; it developed in ancient Mesopotamia with the Sumerian, Akkadian, Assyrian, and Babylonian civilizations. Since then to the present day, these writing systems have endured (Mandarin Chinese), and have coexisted with other systems such as syllabic (Japanese Kana), alphabetic (Greek alphabet), and linear (Korean Hangul). Currently, in the digital age, with globalization and the increasing use of languages with alphabetic systems (English, Spanish), languages that use logographic models have not expanded and are solely valued in their respective cultures, thus preserving historical values and cultural identity deeply rooted in society.

A logographic writing system is a type of writing system in which each symbol or logogram represents a whole word or a significant concept. In this workshop, we will create a new writing system that is directly linked to the human experience based on a series of concepts. To do this, we will appropriate the cultural, visual, historical… references from different existing ethnic tribes that will give us a starting point from which students can develop the exercise. We aim to raise awareness of the cultural value of writing itself, exploring conceptual and formal boundaries, paving the way for experimentation and research.

LEÓN ROMERO is a Barcelona-based visual communication studio founded by Jorge León and Mikel Romero. The studio takes a collaborative approach to creative direction and graphic design to produce bold, functional solutions for culture and commerce.

Driven by typographic design, LEÓN ROMERO provides an array of services including visual identity, graphic campaigns, editorial and web design, packaging, and art direction. The studio maintains a strong relationship with a vibrant network of photographers, illustrators, editors and copywriters to deliver projects both large and small.

The photobook is one of the most relevant mediums in contemporary photography practice. Photobook making is a creative process involving the sequencing and circulation of images that increases its potential when developed in collaboration between different agents, especially between photographers and editorial designers. In the photobook workshop we encourage this collaborative approach by putting both parties in direct contact. Students will have the opportunity to work with actual photographic series, develop editorial design proposals, present them to the photographers and get feedback from them.

Students are introduced to photobook world and in order to understand the role of an artistic director when it comes to producing it. They will also gain experience in the creation of visual narratives through the sequencing of images. At the end of the workshop, the students will present their proposals to the photographers, explaining the design process of their books, the format and the materials of the publication, all of which is approached as a collaborative work with their fellow master’s degree students.

Jon Uriarte studied photography at the Institut d’Estudis Fotogràfics de Catalunya and at the International Center of Photography in New York, as well as a master’s degree in Artistic Projects and Theories from PhotoEspaña and the Universidad Europea de Madrid. He has exhibited in various art centers and galleries, both in collective and individual shows, among which are La Casa Encendida in Madrid, the Koldo Mitxelena in Donostia, Studio 304 in New York, the HBC center in Berlin and the Sala d’Art Jove in Barcelona. He was the founder of Widephoto, an independent platform dedicated to curating and activities around contemporary photography. In addition, he conceptualized and coordinated for 3 years DONE, the project on reflection and visual creation promoted by Foto Colectania. He currently lives in San Sebastián, from where he combines the curatorship of The Photographers’ Gallery digital programs with the curatorship of the Getxophoto International Image Festival.

Love me one time, two times … x times !

The lecture is not a conventional showcase of selected projects from our daily practice, but rather aims to provide a broader insight into the network of actors in which b+ (bplus.xyz) operates, how we understand the contemporary way of an architectural practice and scope of work of an architect, and how we approach our projects—in short: who b+ is and how we work, what our values are, and what our understanding of our duties and responsibilities as architects is.

Jonas Janke (DE, 1991) is an architect and partner at bplus.xyz (Berlin). He has a diverse background in architecture, was trained as an architectural draughtsman before pursuing his studies in Hamburg, Stockholm, and Berlin. He gained valuable experience as a tutor and assistant in various departments including design & typologies, building construction, and structural design. He was part of the team 2038, the German Pavilion at 17th Venice Architecture Biennale 2021.

His early teaching experiences include guest studios at the University of Innsbruck (Austria) and Politecnico di Milano (Italy). He is regularly invited to give lectures and guest critiques at universities, cultural institutions, and public institutions. His focus is on new ecological construction materials and methods for adaptive reuse and renovation projects, seeking pragmatic and efficient technical and mechanical solutions that use material and construction thoughtfully.

bplus.xyz (b+) is a collaborative architecture practice (led by Arno Brandlhuber, Olaf Grawert, Jonas Janke and Roberta Jurčić) that operates at the intersection of theory and practice, using different media and formats. The practice seeks to engage with the contemporary challenges of our time, particularly those related to the social-ecological transformation of existing buildings, offering economically viable solutions.

b+ understands architecture as an open process, and views buildings as part of larger systems that require a systemic approach. The practice sees the given framework of existing buildings and legislation as an active design tool with the potential for transformation. Thus, b+ celebrates the potential of the existing built environment and aims to reveal and activate the latent potentials within.

b+ emphasizes working with different actors and stakeholders in project development. The practice values their knowledge and expertise and aims to create spaces for exchange and collaboration. b+ seeks to advance a new value system in architecture, one that places greater emphasis on collective responsibility, systemic thinking, and ecologically and economically viable solutions.

The current project in the field of political activism is the European citizens’ initiative HouseEurope! – HouseEurope! wants to create incentives that make renovation the new norm. This will boost the renovation market and give new value to what is already there. The goal is to preserve homes and communities, ensure a fairer and more local building industry, save energy and resources, and preserve our memories and stories.