Events are an integral part of the master programs: from workshops with guests professors to lectures series with relevant practitioners.
upcoming events
Open to all Master’s students
Crafting Personal Narratives through AI and Sound
Inspired by Donna Haraway’s A Cyborg Manifesto, this workshop explores the intersection of human creativity and artificial intelligence through inclusive music-making. Participants use generative music AI to transform personal text prompts and lyrics into complete songs, without needing musical experience. The process emphasizes self-expression, identity, and storytelling. The experience extends into visual creation, as participants design simple animated posters or videos that reflect the themes, emotions, and keywords of their AI-generated songs.
Tereza Ruller (she/her) identifies as a mother, a communication designer, and an educator. Her studio, The Rodina, explores the spatial and interactive possibilities of virtual and hybrid environments as spaces for new thoughts and aesthetics that emerge from the intersection of culture and technology.
Through her independent practice and PhDArts research at Leiden University, she examines performative and critical approaches to communication design, emphasizing playfulness, participation, and relationality. By addressing ecological and social crises—she seeks to develop collective shifts in perspective.
Ruller teaches as Professor of Digital Communication Design at HfG Karlsruhe and as a Critical Narratives tutor at Design Academy Eindhoven, nurturing contemporary design practices that encourage thinking-through-making and explore ways to engage with technology, society, and the environment.
Open to all Master’s students
An exploration of creative processes & custom workflows using visual algorithms
The workshop presents Hamill Industries’ experimental approach to visual creation, moving beyond purely digital tools toward self-built devices, practical effects, and hands-on experimentation. Drawing from everyday materials, natural observation, and the dialogue between analogue and digital technologies, their practice spans diverse tools such as 1980s consoles, oscilloscopes, pigments, light, and artificial intelligence. Through case studies and behind-the-scenes documentation, the seminar reveals an open, trial-and-error methodology rooted in an artisanal mindset and focused on building custom tools and processes.
With a strong emphasis on recent AI-based work, the seminar invites participants to treat generative AI as a flexible creative engine rather than a black box. Using open-source platforms like ComfyUI and self-constructed datasets, participants explore the creation of a “visual atlas of impossible bodies,” seeking beauty in error and deviation from standard aesthetics. The goal is to foster creative agency, DIY learning, and personal aesthetic exploration at the intersection of the real and the algorithmic.
Hamill Industries (the artistic duo of Pablo Barquin and Anna Diaz) craft films, installations, and stage productions. With the physical world as inspiration, not only the virtual sphere is re-imagined, but so is reality. Straddling the line between inventors and illusionists, their projects are always highly sensory pieces, regardless of the final medium. Their work explores the expanded visual, committed to questioning and blurring boundaries between digital and tangible realms. Transmedia flexibility is facilitated by extensive workshop research, developing state-of-the-art tools. Their pioneering vision around the use of technology earned the trust of collaborators and institutions, including the San Francisco Ballet (with Tamara Rojo) Floating Points, CCCB or Caixaforum among many others.
Open to all Master’s students
How to Build Small-scale Autonomous Power Systems
This workshop introduces students to designing and building small-scale, autonomous renewable energy systems and devices that run on them. It focuses on hands-on skills such as constructing solar power installations, creating solar-powered heating appliances, and modifying commercial products to operate on low-voltage solar electricity. A key principle is avoiding batteries, which are often the least sustainable part of energy systems, by designing appliances and power setups that can function directly with variable solar input.
Beyond technical skills, the workshop promotes a bottom-up approach to renewable energy design. Instead of scaling renewable systems to support energy-intensive, fossil-fuel-based lifestyles, students learn to align energy demand with locally available and intermittent power sources. This mindset emphasizes designing within limits and engages with broader issues such as climate change, energy resilience and security, consumerism, e-waste, the right to repair, and circular, sustainable design practices.
Kris De Decker is the author of Low-tech Magazine, which challenges the idea that every problem requires a high-tech solution. Since 2018, the magazine runs on a solar-powered server and has been in print since 2019. He has published research on energy demand at Lancaster University and co-founded Human Power Plant, exploring human energy use. Since 2016, he has collaborated on designing objects inspired by the past to guide technology toward more sustainable directions.
Open to all Master’s students
Collective Bookmaking Through Dialogue, Connection, and Risograph Printing
Bound Together is an interactive, dialog-based workshop that uses conversation and Risograph bookmaking as tools for connection, reflection, and collective meaning-making. Created in response to transactional modes of communication, it invites participants to slow down, listen deeply, and engage one another as whole people rather than roles or titles. Through paired dialogue and hands-on making, the workshop emphasizes presence, care, and shared experience.
Grounded in psychologist Arthur Aron’s research on intimacy and informed by dialogical art practices and thinkers such as David Bohm and James Baldwin, the workshop combines structured questions with collage, Risograph printing, and binding. Participants print pages reflecting their conversations and assemble them into a collaborative book. Rather than prioritizing polish or productivity, Bound Together values experimentation, attentive listening, and the radical act of making together.
Elaine Lopez is a Cuban American designer, researcher, and educator whose work uses print, self-publishing, and participatory workshops to explore cultural identity, memory, diaspora, and U.S.–Cuba relations. Centered on collaboration and pedagogy, she frames publishing as a political, relational act. She is Assistant Professor of Communication Design at Parsons and runs LoPress Press, collaborating with institutions and exhibiting, lecturing, and leading workshops internationally.
Open to all Master’s students
An AI + Arduino Creative Technology Experience for Artists
In this 4-day workshop, artists collaborate with AI and Arduino to craft reactive plants that glow, move, and sing — forming a shared Garden of Light, Movement & Sound. This hands-on workshop invites participants to explore creative human–machine collaboration through the design and construction of a living plant prototype.
Working in small groups, participants will create a sculptural plant that responds to human presence using light, sound, and movement. Each plant will be built on a shared physical framework and will include 3D-printed structural components, ensuring coherence while leaving room for creative expression. The workshop is designed for beginners—no prior experience in programming or electronics is required.
Participants will learn how AI can be used as a creative partner through “vibe coding,” helping to shape each plant’s personality, behavior, color palette, and narrative. By the end of the session, all creations come together to form a collective interactive garden, bringing to life the concept of human–machine co-creation. Participants will leave with a practical understanding of AI-assisted creativity, basic interactive design principles, and a tangible experience of collaborative making.
Stephanie Rodriguez is a leader and educator working at the intersection of technology and human experience. With a background in mechatronics engineering and a master’s degree in intelligent interactive systems, her work centers on human-centered and ethical AI. She has led and contributed to projects in robotics and artificial intelligence across multiple organizations, with experience in social robotics, generative AI, computer vision, data science, and emotion-inspired robotic systems.
Ricardo Lynch is a Digital Interaction Designer and engineer passionate about technology, politics, and education. Experienced in manufacturing, electronics, and digital products with societal value, currently focused on product design and development at Futurity Systems. Former Deputy Director at Exploratec UDD, bridging technology with design and engineering students, consulting on projects. Professor for interaction, robotics, and prototyping workshops at UDD and OAS Dlab Global.
Open to all Master’s students
Building Human-Centered AI Products
This intensive four-day workshop introduces participants to the ASPIC Framework, a practical, human-centered methodology for building AI products that truly matter. Rather than starting with technology, this workshop teaches participants to begin with empathy: identifying real user pain, designing trustworthy AI interactions, and building sustainable AI businesses. The framework stands for: Attract, Segment, Personalize, Interact, and Convert. Participants will walk away with a working prototype of an AI product, validated by real users, and a clear go-to-market strategy.
By the end of this workshop, participants will be able to: Discover real user pain through structured interviews, Define AI value aligned with measurable business outcomes, Design trustworthy AI interfaces using the Five Moments of AI, Develop working AI MVP using no-code/low-code tools, Test through feedback loops and user validation, Grow using the Bullseye Framework for focused strategy, Monetize with pricing models designed for AI products, Build Responsibly with ethics, privacy, and trust as foundations.
Vibe coding is the art of building AI products with personality and intention. It moves beyond mechanical automation to create AI systems that feel intelligent, responsive, and genuinely helpful. Through careful design of prompts, interfaces, and feedback loops, participants learn to craft AI products that don’t just function,they resonate. Key vibe coding techniques include: Prompt craftsmanship, Personality design, Micro-interactions, Trust signals, and Feedback systems.
Germán León is a futurist, AI and UX expert, entrepreneur, and advisor. He is the founder and CEO of Helvetica Digital and founder of Gestoos, a computer vision startup acquired by Preact. With a master’s degree in Interaction Design from Umeå University and training in AI Design at MIT, he has led innovation at Oblong Europe and Vodafone Group. He currently directs master’s programs in AI and UX at Elisava. In this practical workshop, his goal is to provide students with clear and applicable tools to develop and bring their own projects to fruition.
Regina Dos Santos is a UX/UI designer and front-end developer focused on user-centered digital products. Her hybrid profile blends design, technology, and strategy, linking concept to execution. She covers full UX/UI processes—research, flows, IA, prototyping, interface design, and testing—guided by clarity, usability, and visual consistency. As a front-end developer, she works in the Google Cloud ecosystem, using Firebase, cloud services, and APIs to build scalable, production-ready apps. She collaborates with multidisciplinary teams, bridging design and technology with a product-driven, experimental mindset. In the workshop, Regina presents a practical approach combining UX, UI, code, and AI.
Only for MED students
Irma Boom is one of the most influential contemporary book designers, known for her innovative and experimental approach to editorial design. Boom challenges conventions and forces the reader to interact with the book in a different way, reconsidering its function and structure. She works closely with the authors and publishers of the books she designs, influencing not only the aesthetics but also the visual narrative and content. Her work has led to a revaluation of the book as a physical object, an unbeatable experience compared to e-books. We will see some of her most important books, such as the one dedicated to the textile artist Sheila Hicks, the invisible book about Chanel or the tiny catalogues devoted to her own work.
In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.
The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.
We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.
Expert beginners
In some fields, coding for instance, an “expert beginner” is often seen negatively: as someone who has no real skills but behaves like a professional. To me, however, the term “expert beginner” sounds like a playful oxymoron. I see an expert beginner as someone who has gained enough experience to handle everyday tasks confidently, while still exploring the deeper aspects of their field. This is exactly how I feel about my journey into type design: confident in handling what I know, yet aware that there is always more to learn every day.
Piero Di Biase is a graphic and type designer. He trained in the graphic arts sector and then became a graphic designer. After collaborating with various design agencies, in 2011 he co–founded Think Work Observe, where he worked for national and international clients until 2022, when he launched Formula Type, an independent digital foundry that produces and distributes retail and custom fonts. Since 2017, he has been a member of the Alliance Graphique Internationale (AGI).
© Andrea Arduini
Formula Type is a digital type foundry started in the wettest region in Italy. Formula is a potion blended especially for those who will drink it; Formula is a chemical equation that leads to a result. This playful yet precise idea captures the dual soul of Formula Type. Its past was graphic design, and its present is type design, but there’s no real separation between the past and the present. Our fonts are crafted with a flexible designer eye and in the fifteen years since our first releases they have evolved freely through experimentation. Our approach is that of expert beginners, always welcoming new partnerships and projects.
Formula Type, specimen
FT Kunst Grotesk, promotional video
Wired Mono, custom typeface for Wired Magazine
FT Habit, promotional image
FT Regola Neue, double page published in Shoplifters 10
FT Speaker, promotional video
FT Together, custom typeface for for AGI Congress
Null State, Monogram for Archive Folder exhibition
Unidot, typeface for the a-Project by AG Typography
Lima Limo Records, logotype
Formula Type, specimen
FT Kunst Grotesk, promotional video
Wired Mono, custom typeface for Wired Magazine
FT Habit, promotional image
FT Regola Neue, double page published in Shoplifters 10
FT Speaker, promotional video
FT Together, custom typeface for for AGI Congress
Null State, Monogram for Archive Folder exhibition
Unidot, typeface for the a-Project by AG Typography
Lima Limo Records, logotype
Only for MED students
We will explore three magazines that pioneered a new way of understanding editorial design: Colors (1991-1995), Nest (1997-2004), and Dot, dot, dot (2000-2010). These publications represented an innovative approach in both concept and style. Colors, designed by Tibor Kalman, challenged the conventions of corporate strategy with a provocative mix of images and text. Nest, edited and designed by Joseph Holtzman, offered an ironic and sophisticated vision that questioned the notion of good taste prevalent in mainstream interior design magazines. Dot, dot, dot was a unique magazine on graphic design and visual culture founded by Peter Bilak that contributed to enriching the discourse around graphic design, demonstrating that it was deeply connected to other disciplines and aspects of the cultural sphere.
In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.
The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.
We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.
BTS: Design Twists
From the visual identity of the art walk Balade to Mining Photography, glitches, edited magazine covers, and typographic climate crises, we navigate Studio Pandan’s project map. We look beyond final outcomes to the many paths that lead there. Design, for us, is a collaborative practice—within the studio and in close exchange with clients from art, literature, and architecture. Sometimes the first idea holds, but more often the work unfolds through a winding, transformative journey. Together, we’ll follow the twists and turns of this process.
Ann Richter studied visual communication at the State Academy of Fine Arts in Stuttgart and graphic design at the Academy of Fine Arts Leipzig. Before co-founding Studio Pandan, she worked at international design agencies including Graphic Thought Facility in London and Project Projects in New York City. As a co-founder of the collective A.R. practice, she develops projects at the intersection of design and curatorial work. Alongside running the studio, she regularly lectures and leads workshops at art and design institutions.
© Robert Hamacher
Studio Pandan, founded by Pia Christmann and Ann Richter, is a Berlin-based design studio with a strong eye for detail and an imaginative outlook. We create visual identities across print and digital media, as well as publications and websites, shaped by careful research, playful sensitivity, and conceptual clarity. Since our beginnings in 2015, typography has been our core tool. Actively engaged in contemporary culture, we are especially interested in socially relevant and sustainable projects, seeing design as both a responsibility and a catalyst for change.
Paperclips
In his lecture, graphic designer Bart de Baets will show a large variety of works and elaborate more on the ways they find their form and are realized eventually. Although Bart’s practice is mostly spent working at the studio in Amsterdam, it is alternated by a parttime teaching position at the Royal Academy in The Hague, where he works with the first year students and the ones graduating. The way he teaches and cooks up his assignments is inspired by transforming everyday observations (at times obsessions) into educational exercises. The students are triggered to think of formal executions that evoke solutions close to Bart’s own practice visualizing abilities and editorial voice.
Although appearing less frequently today, Bart’s body of work’s been known to feature self initiated publications, such as Success and Uncertainty (together with Sandra Kassenaar), Dark and Stormy (together with Rustan Söderling), and Tabrat, a zine from 2022 in which de Baets confesses to be a tab hoarder (phone only, the browser tabs on his laptop are opened briefly and closed again efficiently) and shares them here with us in the charming A4-sized publication. His editorial assets have not been forlorn, and are frequently demonstrated more so in his collaborative works for artbook shop Page Not Found and exhibition space Nest (both are located in the city of The Hague). The talk at Elisava will prominently feature all of these works—and more—and provide insights into the developments of these designs by showing sketches, references and many inspirations.
Graphic designer Bart de Baets (1979, Knokke, BE) is based in Amsterdam. His design for the Sandberg Institute’s temporary master programme The Radical Cut Up was nominated for a Dutch Design Award. As a result, PostNL commissioned De Baets to design a series of stamps titled ‘Talk to the Hand’. With Sandra Kassenaar he designed the exhibition, campaign and catalogue for ‘Circulate’, an exhibition on photographic art acquisitions at the Stedelijk Museum Amsterdam. The two also design the graphic identity of Kunstmuseum Bochum. He designed ‘On the Necessity of Gardening: An ABC of Art, Botany and Cultivation’ (2021), which was published parallel to ‘The Botanical Revolution’, an exhibition at the Centraal Museum, Utrecht. That year, the Stiftung Buchkunst awarded the book with the highest prize in the category Best Book Design from all over the World. A second title in that series, Mothering Myths, an ABC of Art, Birth and Care was released in May of 2025, for which he collaborated once again with editors Laurie Cluitmans and Heske ten Cate. He holds a part-time teaching position at the Graphic Design department of the Royal Academy of Art in The Hague, and he has taught at the Gerrit Rietveld Academie in Amsterdam for fifteen years.
Being educated by notorious wild collaborator Will Holder, the radical typographic thinkers of Experimental Jetset and conceptual makers like Linda van Deursen, triggered Bart de Baets to think like an editor early in his graphic design studies, making zines with and for his peers, or whipping up catchy writings to go with his posters and projects. His design skills were fed ferociously when working with Maureen Mooren and Daniel van der Velden (now Metahaven) whose interest in art inspired him. For them, that always seemed to come first, then design. For the pages of Archis (an architecture magazine–now Volume), the layouts of existing periodical publications were used to give form to the magazine’s content, and Bart was taught to study their characteristics and so became an excellent copycat.
Over the years de Baets’ body of work has developed immensely mostly so by certain significant collaborations. A few early memorable ones have been those with Melanie Bonajo and Frank Koolen, two (then) Amsterdam-based artists not much older than himself and whose practice inspired an idea on which to work together, and which, in a way, kicked off de Baets’ career. The likes of Rustan Söderling and Sandra Kassenaar are of similar influence and remain crucial design partners; both are good friends to this day. Their influence on some self initiated works, such as Dark and Stormy and Success and Uncertainty is essential for de Baets’ current design approach and visual language. Kassenaar and de Baets nowadays share a studio and work together as designers regularly.
His designs are rooted heavily in a kind of conceptual thinking, and his abilities to think along editorially with commissioners has given Bart’s body of work an outspoken character. His work is distinctively playful and seemingly intuitive, giving the impression that the designs could be made quickly or hand-made. Yet, each one of the designs is a carefully put-together composition made according to a bunch of guidelines and often uses typography or visuals referencing things “found” on the street. For years Bart’s been a teacher in graphic design often working with the first year students, introducing them to the job. Surrounded by other designers, skilled coders, letter drawers and colour wizards, his teaching encourages to explore what it’s like to make art and design in today’s environments by demonstrating personal fascinations.
past events
Only for MVD students
Systemic Type Design
We live in a (new) golden age of systemic type design. New technologies and easy to use software leveled the playfield for emerging designers and gave them the chance to experiment with new ideas. The world of display fonts has witnessed a lot of new impulses in the last years. Type has become more flexible, variable and kinetic as ever, adjusting efficiently and effectively to new communication channels.
Systemic Type Design is more than designing fonts. A type system is an efficient design tool that helps designers to design. If done well, the act of writing is the act of designing without the need to further layout the text. In this course we will develop an experimental type system that almost automatically generates fantastic design applications.
Martin Lorenz could well have become a chef, comic book artist, or architect, had it not been for an internship at the Müller + Volkmann design studio. Lorenz studied Graphic Design at the Darmstadt University of Applied Sciences and at the Royal Academy of Art (KABK) in The Hague. After working for four years at the Hort studio, he moved to Barcelona to found TwoPoints.Net with Lupi Asensio and completed his Master’s and PhD in Design Research at the University of Barcelona. Lorenz has been teaching at Elisava since 2006 and still enjoys cooking.
Philippe Apeloig
a-r-t-e-m
Sepus Noordmans
Claudia Basel
Philippe Apeloig
a-r-t-e-m
Sepus Noordmans
Claudia Basel
Surveillance art, dying phones, and fake likes
In this engaging talk, Dries Depoorter delves into his world of his art, blending the boundaries between technology and creativity. Attendees will be taken on a journey through Depoorter’s recent and upcoming projects, offering insights into the conceptual and technical processes behind his works. Dries will showcase live demonstrations of his art in the form of giving away likes or followers. This lecture offers a unique opportunity to learn more about the projects that have brought him worldwide recognition.
Belgian creative technologist and artist Dries Depoorter, based in Ghent, creates thought-provoking work about technology, surveillance, AI and social media in a playful way that makes people laugh while delivering serious messages in an accessible way. His projects explore digital culture that can inspire marketers: privacy challenges, artificial intelligence applications, surveillance and authentic social media projects.
With his unique background in electronics and digital innovation, Dries has become a voice for forward-thinking brands and marketing professionals looking to navigate today’s complex digital landscape. His artistic approach can directly inspire brands to think differently and develop original marketing concepts that stand out. Through his work, Dries demonstrates how combining creativity with technological insight creates viral moments.
His award-winning “Die With Me” app, accessible only when a user’s phone battery drops below 5%, demonstrates how scarcity and unique user experiences can create powerful engagement. On Black Friday, he doubles the price of his app instead of offering discounts, showing brands how breaking marketing rules can create attention.
In his viral project “The Follower” Dries leverages open cameras and AI to reveal the reality behind curated Instagram moments—offering marketers an unfiltered look at consumer behavior and content creation.
Meanwhile, ”The Flemish Scrollers” uses AI to automatically identify politicians using smartphones during parliamentary sessions, highlighting how technology can create accountability and transparency in public spaces.
Dries has exhibited at prestigious venues including the Barbican in London, Art Basel, Mutek Festival in Montreal,ZKM, Bozar, WIRED and Ars Electronica.
Only for MVD students
Turning Understanding into Opportunities
This session marks a shift — from exploring and questioning to articulating what we’ve truly understood. After framing your problem, it’s time to bring it all together and show where it leads.
You’ll present your understanding of the problem: the context it lives in, who it affects, and why it matters. But more importantly, you’ll show how it opens space for design — through a clear, grounded “How Might We” statement.
Through peer feedback and shared reflection, you’ll learn to see your own work from new perspectives, to challenge assumptions, and to find strength in diverse viewpoints.
Juli Groshaus is a Business Designer and Design Strategist at Vandals. He is passionate about turning everyday decisions into clear metrics that enable the evaluation of processes, facilitate key conversations, and ensure that strategic decisions are based on an approach that considers people, the business, and the system as a whole.
Vandals is a Strategy Consultancy that turns vision into value by bridging research, design and business to refine direction, shape what matters, and drive momentum. They go beyond building strategies by unlocking bold decisions, sharpening thinking and guiding transformation from insight to action. The goal? To move businesses forward by challenging assumptions, connecting clarity with execution and supporting teams see where they are, where they could go and how to get there.
High-tech problems, obsolete technologies, and low-tech solutions
This lecture underscores the potential of past and often forgotten technologies and how they can inform sustainable energy practices. Technology has become the idol of our society, but technological progress is—more often than not—aimed at solving problems caused by earlier technical inventions. Interesting possibilities arise when we combine old technology with new knowledge and new materials, or when we apply old concepts and traditional knowledge to modern technology. We discuss obsolete technologies and give examples of how they can inspire objects and ways of living that are both modern and sustainable.
Kris De Decker is the author of Low-tech Magazine, an online publication that refuses to assume that every problem has a high-tech solution. Since 2018, Low-tech Magazine runs on a self-hosted, solar powered server, and since 2019 it is also available in print. De Decker also wrote for the Demand Centre at Lancaster University (UK), which researches energy demand in relation to social practices, and is the co-founder of the Human Power Plant, an art project that investigates the possibilities of human power production in a modern society. Before the creation of Low-tech Magazine in 2007, he was reporting on cutting-edge science and technology as a freelance journalist for newspapers and magazines. He was born in Belgium and lives in Spain.
I studied journalism and worked as a journalist, but nowadays my writing is between journalism, academic writing, and the essay. I love researching and do it very thoroughly. I believe in quality rather than quantity: Low-tech Magazine doesn’t publish often but many articles remain popular for many years. Around 2016 I also started to work with designers and other collaborators to make objects that reflect the approach of the magazine: finding inspiration in the past and trying to steer technological development into a different direction. I believe in the power of community: building things together, combining different skills.
Only for MVD students
How do you Design Atmosphere?
Can you imagine a place, the feeling of being inside it? The smell, the temperature, the tension or the calm that holds the air together? Maybe it reminds you of somewhere you’ve been before. Maybe you want to stay, or maybe you never want to feel that way again.
A brand narrative in practice is often a collection of words and fragments, an amorphous vision that’s meant to be felt, not easily read or summarized. When we speak about building a “vibe,” we’re really talking about arranging all the elements inside a fictional room to create a specific mood.
But which kind of atmosphere do you want to create?
A tightly defined one, something perfectly controlled, can feel precise, or it can feel alienating. Sometimes, the most interesting spaces are those that hold tension: that make you question, linger, think. In other cases, the atmosphere invites comfort; it feels familiar, like something that could be ours.
In this session, we will explore the different corners from which you can start building an atmosphere, and how using it as a mindset can help you create interesting and complex worlds people want to be in.
I describe myself best by admitting that I’m curious, have a questionable sense of humor, struggle to keep my attention for long, and have an obsession with getting obsessed. I’m drawn to contradictions and often find myself most comfortable in the in-betweens.
My fascination with images led me to become a graphic designer, while my tendency to question everything pushed me toward strategic thinking. Balancing these two energies has allowed me to collaborate on unique projects with studios, brands, and individuals alike.
Previously I’ve worked for brands like: Nomad Coffee, Pull&Bear, Adidas, Bershka, Amazon Music Es, Estrella Galicia, ELISAVA, TOUS, VICIO. And collaborated with: Querida, ESCOLA, Mañana, Socis Club, Gallery Studios, Folch Studio.
Today (16/10/25) (16:05) CENTRO is a fictional strategy and creative consultancy practice run by Nicolás Cevallos. We offer tailor-made solutions for projects that need a balance between strategic thinking and creative vision, turning insights into ideas.
We’re interested in understanding the relationship between people and commerce. We study the future of culture and its imminent cannibalization. We care about art. We build relationships with individuals, collectives, and brands, and develop strategies for survival in a sea of sameness and boredom.
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Project developed under @folchstudio @gallery.studios_ @wht.hrs (2020-2024)
Only for MVD students
Architecting creative work
This masterclass explores how a project evolves from being just a good idea into a proposal with direction, coherence, and purpose. Through practical frameworks and exercises, you’ll gain a method you can actually use, adapt, and make your own to transform scattered ideas into living systems . The kind of work that doesn’t just look good, but feels coherent, soulful, and capable of having the impact you envisioned.
Clara Rodés is Head of Strategy at Codea, where she bridges strategy and creative direction to help brands and institutions build work with intent. Based in Barcelona, she also teaches at Elisava University, helping students think critically about their work and connect strategic thinking with creative systems that live meaningfully in culture.
Codea is a creative company specialising in creative direction, design, and production.
Based between Barcelona and London, we work at the intersection of concept and craft, merging creative direction, design, and high-end production across film and photo into a single, cohesive process. Our work identifies conventions to defy them, delivering work that hits hard while looking sharp. We believe traditional advertising is obsolete; no one wants to be interrupted by soulless messaging. It’s been said our work reflects the pulse of culture, we like to say we take our own jokes seriously.
Only for MDV students
Projects or companies don’t fail for lack of ideas, most of them fail because they solve problems no one really had in the first place. In this Masterclass, we’ll explore how to tell the difference between noise and the sparks that can ignite real change.
We’ll give you the lenses to spot problems that are real, relevant, and worth solving. Through live examples and business design tools, you’ll learn how to separate symptoms from causes and size the magnitude of a challenge. Because the right problem doesn’t just lead to a solution: it opens the door to transformation.
You’ll walk away with a mindset to approach problems with sharper eyes, a clearer sense of where to explore further and a way of thinking you can take into the real world.
Valentina Marun, Danae Lois Gomez & Juli Groshaus, are Business Designers and Design Strategists at Vandals, a Strategy Consultancy that turns vision into value by bridging research, design and business to refine direction, shape what matters, and drive momentum. They go beyond building strategies by unlocking bold decisions, sharpening thinking and guiding transformation from insight to action. The goal? To move businesses forward by challenging assumptions, connecting clarity with execution and supporting teams see where they are, where they could go and how to get there.
Only for MED students
Published between 1984 and 2005, Emigre was the first magazine specialising in typography to grasp the need for a change in graphic design in the digital era. In its pages appeared the representatives of a new sensibility that challenged the modern canon with typographic experiments that fragmented composition and challenged the legibility of texts. The magazine was a shock in the world of graphics at the end of the 20th century and represented the fracture between the old analogue generation, formed in the spirit of modernism, and the new post-modern generation that was beginning to develop in a digital environment. Its pages fostered debate in the fields of the profession and academia, endowing the practice of graphic design with a solid theoretical discourse.
In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.
The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.
We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.
20 Years in Design
Across nonprofit and for profit, startups and scale, on boards and in residence, in print and with AI, as a writer, designer, teacher, and leader — Rob’s career has spanned a wide range of projects at the intersection of design, culture, and technology. This talk will share some recent work from Notion as well as work from Google and MoMA, connected in their uses of strategic inquiry, brand-focused storytelling, and multidisciplinary human-centered design to convey unique stories and experience to global audiences.
Rob Giampietro is a designer based in New York, where he is Head of Creative at Notion, a productivity tool celebrated by Forbes’ “AI 50” list in 2024. Active across worlds of design, art, and technology, Rob has held creative leadership roles at Google (Material Design, Research & Machine Intelligence, Search/Assistant) and MoMA, where he was Director of Design during the museum’s historic 2019 expansion.
Rob taught for over a decade in RISD’s MFA Graphic Design program and has served as VP of AIGA/NY. In 2024, he was a jury chair for AIGA’s 100th Annual 50 Books 50 Covers awards. A graduate of Yale, Rob has had fellowships at MacDowell and the American Academy in Rome, along with recognition from the National Design Awards for his work at Project Projects. Rob has been an Advisor to the Aspen Ideas Festival and is a trustee and board member of the Aperture Foundation.
Notion is the connected workspace that allows teams and individuals to easily share documents, take notes, manage projects, and organize knowledge—all in one place. Users can create and customize beautiful documents, roadmaps, knowledge bases, and more, helping them work smarter and faster.
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Only for MVD students
In a constantly changing world, architecture faces the challenge of representing, inhabiting, and shaping diverse realities on a global scale.
This workshop proposes an experimental exercise: the design of flags for the International Union of Architects (UIA), the organization that brings together architects from all continents under a shared vision of the built future.
The flag, as a symbol, concentrates the identity of a community.
Its power lies in its ability to synthesize values, territories, and aspirations into an essential graphic language.
Although their exact origin is unknown, flags have accompanied civilizations since ancient times, establishing themselves as an essential language to express identity, belonging, and shared aspirations.
The exercise consists of redesigning the flag of the International Union of Architects (UIA), reinterpreting its identity through a contemporary lens.
The new design must move entirely away from the current UIA flag, aiming instead to construct a symbol that reflects the diversity, sustainability, and future of architecture on a global scale.
The exercise will begin by merging three reference points that will serve as the foundation for the development of the flag:
1. Architectural movements
2. Geographies and climates
3. UIA core values
LEÓN ROMERO is a Barcelona-based visual communication studio founded by Jorge León and Mikel Romero. The studio approaches projects through creative direction and visual design, delivering bold and functional solutions in both cultural and commercial fields, while seamlessly merging the physical and digital worlds in a cohesive manner.
Driven by typographic design, LEÓN ROMERO offers a wide array of services, including visual identity, graphic campaigns, editorial and web design, packaging, and art direction. Maintaining strong relationships with a vibrant network of photographers, illustrators, editors, and copywriters, the studio delivers projects of all sizes.
The leap between being a design student at university, exploring and practicing creativity every day and learning how to apply all that creative expression I had developed as a student, felt like trying to jump across a canyon when I got my first job. That was 16 years ago. Today I still grapple with the tension between “creative” and “industry” only now I see the challenges that once daunted me as opportunities to grow and thrive. I’ll be taking a deep dive on the lessons I’ve learned from my meandering journey from student to studio, sharing projects and processes that have got me here, the joy of collaboration and letting go of your ego and the importance of finding inspiration outside of the “industry”.
Michelle Phillips studied graphic design at the University of Brighton in England. In 2010 she moved to Berlin and made music videos before co founding Studio Yukiko, a Berlin-based design and creative agency.
Michelle is also a founding member and Art Director of Flaneur Magazine and Sofa Magazine and has been on the jury for TDC new york and D&AD awards.
Studio Yukiko was co-founded by Michelle Phillips and Johannes Conrad in 2012, a Berlin-based creative agency specialising in creative direction, art direction, brand strategy, concept generation and graphic design for commercial, cultural and indie clients alike.
The studio also runs it’s own projects, such as Flaneur and Sofa Magazine. With these research projects Yukiko continually experiments with contemporary forms of visual storytelling and fosters a deeper understanding of the audiences with which its projects engage.
Only for MVD students
The Odd Approach — Navigating the balance between bold creative visions and real-world constraints.
Case Studies — Exploring key projects through:
Concept — Keeping authenticity while ensuring functionality.
Production — Materializing ideas within technical and sustainable limits.
Execution — Adapting without losing identity.
Key Takeaways — Turning tension into a creative advantage
Cris Moya designs and manages spaces and events, from renovations to brand activations at festivals. With a background in Advertising, Cultural Management, and Spatial Design, she blends research, design, and marketing. After directing festivals like Offf Barcelona and 4YFN, she founded Detour in 2016, later leading This is Odd. Now, at Odd Spaces, she works mixing emotion and function to bring brand identities to life.
Álvaro Ferrer is a Barcelona-based architect focused on thoughtful, simple, and effective designs that integrate physical, natural, and cultural contexts. He believes in the respectful coexistence of buildings and their surroundings, balancing contemporary solutions with tradition. His work spans residential projects, public spaces, exhibitions, museography, landscape, playgrounds, and ephemeral architecture.
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Odd is a studio that designs and produces ephemeral and permanent spaces from Barcelona. We explore where cultural production, design, communications, and architecture meet, blending diverse perspectives to craft solutions that spark meaningful change in our environment.