Beyond the Canon: Alternative Histories of Graphic Design

Design history is not fixed — it is shaped by visibility, selection, and repetition.
This workshop revisits the canon of graphic design from a global perspective, focusing on historically relevant yet often underrepresented designers.

Each student will research and portray one designer, situating their work within its cultural, political, and technological context. Rather than simply presenting biographical information, participants will critically interpret and visually reframe these positions through editorial and typographic design.
The resulting works should not only communicate information but also respond visually to the designer’s attitude, working methods, and conceptual approach.

After graduating from Gerrit Rietveld Academie in Amsterdam, Serge Rompza has co-founded the Berlin and Oslo based design studio NODE in 2003, together with Anders Hofgaard. The two offices collaboratively focus on identity, print, exhibition and interactive work. Clients include Haus der Kulturen der Welt Berlin, Vitra, MIT Program in Art, Culture and Technology (ACT), Lithuanian Pavilion / La Biennale di Venezia, Office for Metropolitan Architecture (OMA).
Since 2004, he has regularly been teaching at art and design academies across Europe.

Modular approaches in Type Design: Resource or Restriction?

The workshop explores the possibilities that the module offers in structuring typographic forms, questioning whether it acts as a supportive framework or a creative constraint. Through the analysis of historical and contemporary modular typefaces, as well as the investigation of the module in art, design, and architecture, students will be guided to work within a modular system to design a display typeface. The aim is to understand how predefined structures can generate coherent visual languages while still allowing room for experimentation and expressive innovation.

Piero Di Biase is a graphic and type designer. He trained in the graphic arts sector and then became a graphic designer. After collaborating with various design agencies, in 2011 he co–founded Think Work Observe, where he worked for national and international clients until 2022, when he launched Formula Type, an independent digital foundry that produces and distributes retail and custom fonts. Since 2017, he has been a member of the Alliance Graphique Internationale (AGI).

Formula Type is a digital type foundry started in the wettest region in Italy. Formula is a potion blended especially for those who will drink it; Formula is a chemical equation that leads to a result. This playful yet precise idea captures the dual soul of Formula Type. Its past was graphic design, and its present is type design, but there’s no real separation between the past and the present. Our fonts are crafted with a flexible designer eye and in the fifteen years since our first releases they have evolved freely through experimentation. Our approach is that of expert beginners, always welcoming new partnerships and projects.

Paperclips

In his lecture, graphic designer Bart de Baets will show a large variety of works and elaborate more on the ways they find their form and are realized eventually. Although Bart’s practice is mostly spent working at the studio in Amsterdam, it is alternated by a parttime teaching position at the Royal Academy in The Hague, where he works with the first year students and the ones graduating. The way he teaches and cooks up his assignments is inspired by transforming everyday observations (at times obsessions) into educational exercises. The students are triggered to think of formal executions that evoke solutions close to Bart’s own practice visualizing abilities and editorial voice.

Although appearing less frequently today, Bart’s body of work’s been known to feature self initiated publications, such as Success and Uncertainty (together with Sandra Kassenaar), Dark and Stormy (together with Rustan Söderling), and Tabrat, a zine from 2022 in which de Baets confesses to be a tab hoarder (phone only, the browser tabs on his laptop are opened briefly and closed again efficiently) and shares them here with us in the charming A4-sized publication. His editorial assets have not been forlorn, and are frequently demonstrated more so in his collaborative works for artbook shop Page Not Found and exhibition space Nest (both are located in the city of The Hague). The talk at Elisava will prominently feature all of these works—and more—and provide insights into the developments of these designs by showing sketches, references and many inspirations.

Graphic designer Bart de Baets (1979, Knokke, BE) is based in Amsterdam. His design for the Sandberg Institute’s temporary master programme The Radical Cut Up was nominated for a Dutch Design Award. As a result, PostNL commissioned De Baets to design a series of stamps titled ‘Talk to the Hand’. With Sandra Kassenaar he designed the exhibition, campaign and catalogue for ‘Circulate’, an exhibition on photographic art acquisitions at the Stedelijk Museum Amsterdam. The two also design the graphic identity of Kunstmuseum Bochum. He designed ‘On the Necessity of Gardening: An ABC of Art, Botany and Cultivation’ (2021), which was published parallel to ‘The Botanical Revolution’, an exhibition at the Centraal Museum, Utrecht. That year, the Stiftung Buchkunst awarded the book with the highest prize in the category Best Book Design from all over the World. A second title in that series, Mothering Myths, an ABC of Art, Birth and Care was released in May of 2025, for which he collaborated once again with editors Laurie Cluitmans and Heske ten Cate. He holds a part-time teaching position at the Graphic Design department of the Royal Academy of Art in The Hague, and he has taught at the Gerrit Rietveld Academie in Amsterdam for fifteen years.

Being educated by notorious wild collaborator Will Holder, the radical typographic thinkers of Experimental Jetset and conceptual makers like Linda van Deursen, triggered Bart de Baets to think like an editor early in his graphic design studies, making zines with and for his peers, or whipping up catchy writings to go with his posters and projects. His design skills were fed ferociously when working with Maureen Mooren and Daniel van der Velden (now Metahaven) whose interest in art inspired him. For them, that always seemed to come first, then design. For the pages of Archis (an architecture magazine–now Volume), the layouts of existing periodical publications were used to give form to the magazine’s content, and Bart was taught to study their characteristics and so became an excellent copycat.

Over the years de Baets’ body of work has developed immensely mostly so by certain significant collaborations. A few early memorable ones have been those with Melanie Bonajo and Frank Koolen, two (then) Amsterdam-based artists not much older than himself and whose practice inspired an idea on which to work together, and which, in a way, kicked off de Baets’ career. The likes of Rustan Söderling and Sandra Kassenaar are of similar influence and remain crucial design partners; both are good friends to this day. Their influence on some self initiated works, such as Dark and Stormy and Success and Uncertainty is essential for de Baets’ current design approach and visual language. Kassenaar and de Baets nowadays share a studio and work together as designers regularly.

His designs are rooted heavily in a kind of conceptual thinking, and his abilities to think along editorially with commissioners has given Bart’s body of work an outspoken character. His work is distinctively playful and seemingly intuitive, giving the impression that the designs could be made quickly or hand-made. Yet, each one of the designs is a carefully put-together composition made according to a bunch of guidelines and often uses typography or visuals referencing things “found” on the street. For years Bart’s been a teacher in graphic design often working with the first year students, introducing them to the job. Surrounded by other designers, skilled coders, letter drawers and colour wizards, his teaching encourages to explore what it’s like to make art and design in today’s environments by demonstrating personal fascinations.

Love me one time, two times … x times !

The lecture is not a conventional showcase of selected projects from our daily practice, but rather aims to provide a broader insight into the network of actors in which b+ (bplus.xyz) operates, how we understand the contemporary way of an architectural practice and scope of work of an architect, and how we approach our projects—in short: who b+ is and how we work, what our values are, and what our understanding of our duties and responsibilities as architects is.

Jonas Janke (DE, 1991) is an architect and partner at bplus.xyz (Berlin). He has a diverse background in architecture, was trained as an architectural draughtsman before pursuing his studies in Hamburg, Stockholm, and Berlin. He gained valuable experience as a tutor and assistant in various departments including design & typologies, building construction, and structural design. He was part of the team 2038, the German Pavilion at 17th Venice Architecture Biennale 2021.

His early teaching experiences include guest studios at the University of Innsbruck (Austria) and Politecnico di Milano (Italy). He is regularly invited to give lectures and guest critiques at universities, cultural institutions, and public institutions. His focus is on new ecological construction materials and methods for adaptive reuse and renovation projects, seeking pragmatic and efficient technical and mechanical solutions that use material and construction thoughtfully.

bplus.xyz (b+) is a collaborative architecture practice (led by Arno Brandlhuber, Olaf Grawert, Jonas Janke and Roberta Jurčić) that operates at the intersection of theory and practice, using different media and formats. The practice seeks to engage with the contemporary challenges of our time, particularly those related to the social-ecological transformation of existing buildings, offering economically viable solutions.

b+ understands architecture as an open process, and views buildings as part of larger systems that require a systemic approach. The practice sees the given framework of existing buildings and legislation as an active design tool with the potential for transformation. Thus, b+ celebrates the potential of the existing built environment and aims to reveal and activate the latent potentials within.

b+ emphasizes working with different actors and stakeholders in project development. The practice values their knowledge and expertise and aims to create spaces for exchange and collaboration. b+ seeks to advance a new value system in architecture, one that places greater emphasis on collective responsibility, systemic thinking, and ecologically and economically viable solutions.

The current project in the field of political activism is the European citizens’ initiative HouseEurope! – HouseEurope! wants to create incentives that make renovation the new norm. This will boost the renovation market and give new value to what is already there. The goal is to preserve homes and communities, ensure a fairer and more local building industry, save energy and resources, and preserve our memories and stories.