Beyond walls: The renaissance of exhibition environments

What do a Balenciaga runway show, an MWC stand, and the latest Miró exhibition have in common? More than it might seem. Each of them tells a story through the design of an experience. Through historical and contemporary case studies and references, we will explore exhibition design as an expanding field that moves beyond the museum space. Through scenography, lighting, sound, and technology, stories are transformed into immersive experiences that are navigated, shared, and felt.

At Gracias Grecia, we understand the exhibition environment as a space for encounter: emotional — through art, design, scenography, lighting, and participation — and intellectual, connected to content, knowledge, and debate. We are interested in that intersection between experience and thought, between collective expression and critical positioning. This is where our skills and our way of working converge.

Throughout our trajectory, we have developed projects in diverse formats: from the design of a 2,500 m² museum in Barcelona’s Port Vell to exhibitions at institutions such as CaixaForum and the Triennale di Milano, as well as experimental installations and hybrid formats that combine digital arts, theatre, and exhibition experience.
In a context of information overload, polarization, and constant technological transformation, we need environments where knowledge is not only transmitted, but collectively experienced and questioned. Exhibition design responds to this need by bringing together thought, form, critique, and emotion.

In the current landscape of editorial design, Emergence, Bill, and Inque represent three unique approaches to the magazine as a cultural object. Emergence Magazine, created by Studio Airport, combines narrative and photography in a slow, sensory experience. Bill, edited and designed by Julia Peeters, is a distinctive photography yearbook that proposes a “visual reading” of the articles without the distraction of text. Meanwhile, Inque, spearheaded by Matt Willey, is a literary magazine with impeccable design that invites leisurely reading. Together, these publications demonstrate how contemporary editorial design transcends its informative function to become a physical experience, an ideological stance, and a formal exploration.

In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.
The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.

We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.

Ryan will also show and talk about some of the photographs from her Office Romance series that she made during the last decade she worked at The NYTMAG. They are a love poem to her colleagues and a celebration of the radiant light in the Renzo Piano-designed New York Times building.

The longtime director of photography at The New York Times Magazine, Kathy Ryan has been a pioneer of combining fine art photography with photojournalism. She has worked with the world’s best photographers across all genres of photography. She regularly brought new talent into The Magazine’s pages. She left The Times after 39 years to focus on her own artwork, curating exhibitions, teaching a course at Yale, and speaking engagements.

In 2011, Ryan edited The New York Times Magazine Photographs, a landmark book published by Aperture. An accompanying exhibition, curated by Ryan and Lesley Martin opened at the Rencontres d’Arles in 2012, traveled to FOAM Museum in Amsterdam, Palau Robert in Barcelona, Universidad Católica in Santiago and ended its run at the Aperture Gallery in New York City.

Ryan has contributed essays and Q&A’s to books by photographers Lee Friedlander, Christopher Payne, Seydou Keïta, Paolo Pellegrin, Lynsey Addario, Jack Davison and Brian Finke. She was the picture editor of Feeling the Spirit by Chester Higgins.

The Magazine‘s photography and videos have been recognized with numerous awards. Ryan was awarded the Dr. Erich Salomon Prize from the German Photographic Society in September 2025. Ryan was a recipient of a lifetime achievement award from the Griffin Museum of Photography in 2007; the Royal Photographic Society’s annual award for Outstanding Service to Photography in 2012; the Vision Award at the Center for Photography at Woodstock in 2014; and the Outstanding Contribution to Photography recognition from Creative Review in 2016. Ryan has been recognized as Photo Editor of the Year by the Lucie Awards and Visa Pour l’Image. Ryan won two Emmy’s for videos she produced for The New York Times Magazine’s Great Performers series. Kathy was the International Center of Photography’s Spotlight honoree in 2024.

Office Romance, a book of Ryan’s photographs featuring her colleagues and the beauty and poetry to be found in the radiant light in the New York Times building was published by Aperture in 2014. This work has been exhibited in Europe and the U.S. All of Ryan’s photography is done with the iPhone.

From the perspective of contemporary editorial design, MacGuffin, Science of the Secondary, and Apartamento propose three ways of understanding the magazine as a narrative device and cultural artifact. MacGuffin constructs each issue around an everyday object, developing a constantly evolving visual identity. Similarly, Science of the Secondary explores the material universe of the things that surround us and often go unnoticed. For its part, Apartamento opts for a deliberately informal, approachable, and seemingly spontaneous aesthetic, breaking with the traditional neatness of interior design magazines. These three publications demonstrate how editorial design is capable of articulating an aesthetic and conceptual discourse around material culture.

In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.

The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.

We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.

BTS: Design Twists

From the visual identity of the art walk Balade to Mining Photography, glitches, edited magazine covers, and typographic climate crises, we navigate Studio Pandan’s project map. We look beyond final outcomes to the many paths that lead there. Design, for us, is a collaborative practice—within the studio and in close exchange with clients from art, literature, and architecture. Sometimes the first idea holds, but more often the work unfolds through a winding, transformative journey. Together, we’ll follow the twists and turns of this process.

Ann Richter studied visual communication at the State Academy of Fine Arts in Stuttgart and graphic design at the Academy of Fine Arts Leipzig. Before co-founding Studio Pandan, she worked at international design agencies including Graphic Thought Facility in London and Project Projects in New York City. As a co-founder of the collective A.R. practice, she develops projects at the intersection of design and curatorial work. Alongside running the studio, she regularly lectures and leads workshops at art and design institutions.

Studio Pandan, founded by Pia Christmann and Ann Richter, is a Berlin-based design studio with a strong eye for detail and an imaginative outlook. We create visual identities across print and digital media, as well as publications and websites, shaped by careful research, playful sensitivity, and conceptual clarity. Since our beginnings in 2015, typography has been our core tool. Actively engaged in contemporary culture, we are especially interested in socially relevant and sustainable projects, seeing design as both a responsibility and a catalyst for change.

Paperclips

In his lecture, graphic designer Bart de Baets will show a large variety of works and elaborate more on the ways they find their form and are realized eventually. Although Bart’s practice is mostly spent working at the studio in Amsterdam, it is alternated by a parttime teaching position at the Royal Academy in The Hague, where he works with the first year students and the ones graduating. The way he teaches and cooks up his assignments is inspired by transforming everyday observations (at times obsessions) into educational exercises. The students are triggered to think of formal executions that evoke solutions close to Bart’s own practice visualizing abilities and editorial voice.

Although appearing less frequently today, Bart’s body of work’s been known to feature self initiated publications, such as Success and Uncertainty (together with Sandra Kassenaar), Dark and Stormy (together with Rustan Söderling), and Tabrat, a zine from 2022 in which de Baets confesses to be a tab hoarder (phone only, the browser tabs on his laptop are opened briefly and closed again efficiently) and shares them here with us in the charming A4-sized publication. His editorial assets have not been forlorn, and are frequently demonstrated more so in his collaborative works for artbook shop Page Not Found and exhibition space Nest (both are located in the city of The Hague). The talk at Elisava will prominently feature all of these works—and more—and provide insights into the developments of these designs by showing sketches, references and many inspirations.

Graphic designer Bart de Baets (1979, Knokke, BE) is based in Amsterdam. His design for the Sandberg Institute’s temporary master programme The Radical Cut Up was nominated for a Dutch Design Award. As a result, PostNL commissioned De Baets to design a series of stamps titled ‘Talk to the Hand’. With Sandra Kassenaar he designed the exhibition, campaign and catalogue for ‘Circulate’, an exhibition on photographic art acquisitions at the Stedelijk Museum Amsterdam. The two also design the graphic identity of Kunstmuseum Bochum. He designed ‘On the Necessity of Gardening: An ABC of Art, Botany and Cultivation’ (2021), which was published parallel to ‘The Botanical Revolution’, an exhibition at the Centraal Museum, Utrecht. That year, the Stiftung Buchkunst awarded the book with the highest prize in the category Best Book Design from all over the World. A second title in that series, Mothering Myths, an ABC of Art, Birth and Care was released in May of 2025, for which he collaborated once again with editors Laurie Cluitmans and Heske ten Cate. He holds a part-time teaching position at the Graphic Design department of the Royal Academy of Art in The Hague, and he has taught at the Gerrit Rietveld Academie in Amsterdam for fifteen years.

Being educated by notorious wild collaborator Will Holder, the radical typographic thinkers of Experimental Jetset and conceptual makers like Linda van Deursen, triggered Bart de Baets to think like an editor early in his graphic design studies, making zines with and for his peers, or whipping up catchy writings to go with his posters and projects. His design skills were fed ferociously when working with Maureen Mooren and Daniel van der Velden (now Metahaven) whose interest in art inspired him. For them, that always seemed to come first, then design. For the pages of Archis (an architecture magazine–now Volume), the layouts of existing periodical publications were used to give form to the magazine’s content, and Bart was taught to study their characteristics and so became an excellent copycat.

Over the years de Baets’ body of work has developed immensely mostly so by certain significant collaborations. A few early memorable ones have been those with Melanie Bonajo and Frank Koolen, two (then) Amsterdam-based artists not much older than himself and whose practice inspired an idea on which to work together, and which, in a way, kicked off de Baets’ career. The likes of Rustan Söderling and Sandra Kassenaar are of similar influence and remain crucial design partners; both are good friends to this day. Their influence on some self initiated works, such as Dark and Stormy and Success and Uncertainty is essential for de Baets’ current design approach and visual language. Kassenaar and de Baets nowadays share a studio and work together as designers regularly.

His designs are rooted heavily in a kind of conceptual thinking, and his abilities to think along editorially with commissioners has given Bart’s body of work an outspoken character. His work is distinctively playful and seemingly intuitive, giving the impression that the designs could be made quickly or hand-made. Yet, each one of the designs is a carefully put-together composition made according to a bunch of guidelines and often uses typography or visuals referencing things “found” on the street. For years Bart’s been a teacher in graphic design often working with the first year students, introducing them to the job. Surrounded by other designers, skilled coders, letter drawers and colour wizards, his teaching encourages to explore what it’s like to make art and design in today’s environments by demonstrating personal fascinations.

Love me one time, two times … x times !

The lecture is not a conventional showcase of selected projects from our daily practice, but rather aims to provide a broader insight into the network of actors in which b+ (bplus.xyz) operates, how we understand the contemporary way of an architectural practice and scope of work of an architect, and how we approach our projects—in short: who b+ is and how we work, what our values are, and what our understanding of our duties and responsibilities as architects is.

Jonas Janke (DE, 1991) is an architect and partner at bplus.xyz (Berlin). He has a diverse background in architecture, was trained as an architectural draughtsman before pursuing his studies in Hamburg, Stockholm, and Berlin. He gained valuable experience as a tutor and assistant in various departments including design & typologies, building construction, and structural design. He was part of the team 2038, the German Pavilion at 17th Venice Architecture Biennale 2021.

His early teaching experiences include guest studios at the University of Innsbruck (Austria) and Politecnico di Milano (Italy). He is regularly invited to give lectures and guest critiques at universities, cultural institutions, and public institutions. His focus is on new ecological construction materials and methods for adaptive reuse and renovation projects, seeking pragmatic and efficient technical and mechanical solutions that use material and construction thoughtfully.

bplus.xyz (b+) is a collaborative architecture practice (led by Arno Brandlhuber, Olaf Grawert, Jonas Janke and Roberta Jurčić) that operates at the intersection of theory and practice, using different media and formats. The practice seeks to engage with the contemporary challenges of our time, particularly those related to the social-ecological transformation of existing buildings, offering economically viable solutions.

b+ understands architecture as an open process, and views buildings as part of larger systems that require a systemic approach. The practice sees the given framework of existing buildings and legislation as an active design tool with the potential for transformation. Thus, b+ celebrates the potential of the existing built environment and aims to reveal and activate the latent potentials within.

b+ emphasizes working with different actors and stakeholders in project development. The practice values their knowledge and expertise and aims to create spaces for exchange and collaboration. b+ seeks to advance a new value system in architecture, one that places greater emphasis on collective responsibility, systemic thinking, and ecologically and economically viable solutions.

The current project in the field of political activism is the European citizens’ initiative HouseEurope! – HouseEurope! wants to create incentives that make renovation the new norm. This will boost the renovation market and give new value to what is already there. The goal is to preserve homes and communities, ensure a fairer and more local building industry, save energy and resources, and preserve our memories and stories.