Fran & Frank

Elisava

Professional

Edition Awards

2017

Gold

Master Project

Idil Güçüyener
Amanda Kallin

 MVD 17

Invention of a tampon brand whose main goal is to challenge the taboos and stereotypes linked to menstruation. The project transforms these organic cotton tampons into a lifestyle product that pushes up its value and makes them more accessible, offering them as individual organic paper packs and selling them by weight at fashion and concept stores.

Also, you may get them as a complement when buying other products like panties, beers or a feminist magazine. Besides, through an app, you may ask for a monthly delivery at home. Its transversal business strategy, with a large economic potential, and its graphic communication coherence, with a social component, try to encourage women empowerment.