Alejandro Masferrer, Triggers

In his +10 years experience, Alejandro has taken part in a large variety of projects as a designer, creative and strategist. He founded The Pop Up Agency during four years, a nomadic creative consultancy that worked for clients like adidas and Facebook in more than 30 different countries. 

Since 2015 he is founder of Triggers, a company dedicated to develop and design co-creation tools for design teams. In 2019 he published the book “Creative Process Design” (Triggers), a methodology for team design and management.

“Design facilitation is becoming increasingly crucial in projects. It’s about making people smarter together and finding the right process for every challenge.”