Alex Martí, Codea
Master Project tutor
Graduated in audiovisual design from BAU Universidad de Diseño. Restless, self-taught and obsessive. Founder, producer and creative at Codea Studio. 33% of a debate project about music and future that breaks with Internet trends. Post-advertiser. Restless. Rock climbing enthusiast and music lover. From Chanel Tres to Roy Ayers. If there are two types of people in the world, I am one of those who sets 100 alarms in the morning.
We are a creative agency that offers unconventional solutions in design and advertising. That is, we seek and identify the predictable to surpass it, questioning any rules along the way
Our goal is to generate a positive impact at the intersection between brands, people and culture. We make sure our clients find their specific communities.
We then serve those communities with any form of communication that will make them think, reflect and act upon.
We believe that for brands to thrive and pierce through the clutter, they need to carve for themselves a relevant space in culture. This is achieved by pushing the envelope of contemporary creativity and design.
“I teach subjects related to communication and advertising, focusing on new formats and new narratives. The classes are 50% theoretical and 50% practical, and aim to train creators who are able to think about the world and represent it. The subjects draw from communication and advertising, but also from cinema, literature and art history. Both in Codea Studio and in the classes we believe in communication of a social and cultural nature, with high doses of drama, risk, humor and absurdity.”
