Events are an integral part of the master programs: from workshops with guests professors to lectures series with relevant practitioners.

upcoming events

Feb 16 — 20, 2026 

MIWW workshop

Masters’ Interdisciplinary Workshops Week

Tereza Ruller, The Rodina

The Synthesized Self

Crafting Personal Narratives through AI and Sound

Inspired by Donna Haraway’s A Cyborg Manifesto, this workshop explores the intersection of human creativity and artificial intelligence through inclusive music-making. Participants use generative music AI to transform personal text prompts and lyrics into complete songs, without needing musical experience. The process emphasizes self-expression, identity, and storytelling. The experience extends into visual creation, as participants design simple animated posters or videos that reflect the themes, emotions, and keywords of their AI-generated songs.

Tereza Ruller (she/her) identifies as a mother, a communication designer, and an educator. Her studio, The Rodina, explores the spatial and interactive possibilities of virtual and hybrid environments as spaces for new thoughts and aesthetics that emerge from the intersection of culture and technology.

Through her independent practice and PhDArts research at Leiden University, she examines performative and critical approaches to communication design, emphasizing playfulness, participation, and relationality. By addressing ecological and social crises—she seeks to develop collective shifts in perspective.

Ruller teaches as Professor of Digital Communication Design at HfG Karlsruhe and as a Critical Narratives tutor at Design Academy Eindhoven, nurturing contemporary design practices that encourage thinking-through-making and explore ways to engage with technology, society, and the environment.

Feb 16 — 20, 2026  

MIWW workshop

Masters’ Interdisciplinary Workshops Week

Pedro Barquin & Anna Diaz, Hamill Industries

AI experimentation

An exploration of creative processes & custom workflows using visual algorithms

The workshop presents Hamill Industries’ experimental approach to visual creation, moving beyond purely digital tools toward self-built devices, practical effects, and hands-on experimentation. Drawing from everyday materials, natural observation, and the dialogue between analogue and digital technologies, their practice spans diverse tools such as 1980s consoles, oscilloscopes, pigments, light, and artificial intelligence. Through case studies and behind-the-scenes documentation, the seminar reveals an open, trial-and-error methodology rooted in an artisanal mindset and focused on building custom tools and processes.

With a strong emphasis on recent AI-based work, the seminar invites participants to treat generative AI as a flexible creative engine rather than a black box. Using open-source platforms like ComfyUI and self-constructed datasets, participants explore the creation of a “visual atlas of impossible bodies,” seeking beauty in error and deviation from standard aesthetics. The goal is to foster creative agency, DIY learning, and personal aesthetic exploration at the intersection of the real and the algorithmic.

Hamill Industries (the artistic duo of Pablo Barquin and Anna Diaz) craft films, installations, and stage productions. With the physical world as inspiration, not only the virtual sphere is re-imagined, but so is reality. Straddling the line between inventors and illusionists, their projects are always highly sensory pieces, regardless of the final medium. Their work explores the expanded visual, committed to questioning and blurring boundaries between digital and tangible realms. Transmedia flexibility is facilitated by extensive workshop research, developing state-of-the-art tools. Their pioneering vision around the use of technology earned the trust of collaborators and institutions, including the San Francisco Ballet (with Tamara Rojo) Floating Points, CCCB or Caixaforum among many others.

Feb 16 — 20, 2026 

MIWW workshop

Masters’ Interdisciplinary Workshops Week

Kris De Decker, Low-tech Magazine

Design within limits

How to Build Small-scale Autonomous Power Systems

This workshop introduces students to designing and building small-scale, autonomous renewable energy systems and devices that run on them. It focuses on hands-on skills such as constructing solar power installations, creating solar-powered heating appliances, and modifying commercial products to operate on low-voltage solar electricity. A key principle is avoiding batteries, which are often the least sustainable part of energy systems, by designing appliances and power setups that can function directly with variable solar input.

Beyond technical skills, the workshop promotes a bottom-up approach to renewable energy design. Instead of scaling renewable systems to support energy-intensive, fossil-fuel-based lifestyles, students learn to align energy demand with locally available and intermittent power sources. This mindset emphasizes designing within limits and engages with broader issues such as climate change, energy resilience and security, consumerism, e-waste, the right to repair, and circular, sustainable design practices.

Kris De Decker is the author of Low-tech Magazine, which challenges the idea that every problem requires a high-tech solution. Since 2018, the magazine runs on a solar-powered server and has been in print since 2019. He has published research on energy demand at Lancaster University and co-founded Human Power Plant, exploring human energy use. Since 2016, he has collaborated on designing objects inspired by the past to guide technology toward more sustainable directions.

Feb 16 — 20, 2026 

MIWW workshop

Masters’ Interdisciplinary Workshops Week

Elaine Lopez, Parsons School of Design NYC

Bound Together

Collective Bookmaking Through Dialogue, Connection, and Risograph Printing

Bound Together is an interactive, dialog-based workshop that uses conversation and Risograph bookmaking as tools for connection, reflection, and collective meaning-making. Created in response to transactional modes of communication, it invites participants to slow down, listen deeply, and engage one another as whole people rather than roles or titles. Through paired dialogue and hands-on making, the workshop emphasizes presence, care, and shared experience.

Grounded in psychologist Arthur Aron’s research on intimacy and informed by dialogical art practices and thinkers such as David Bohm and James Baldwin, the workshop combines structured questions with collage, Risograph printing, and binding. Participants print pages reflecting their conversations and assemble them into a collaborative book. Rather than prioritizing polish or productivity, Bound Together values experimentation, attentive listening, and the radical act of making together.

Elaine Lopez is a Cuban American designer, researcher, and educator whose work uses print, self-publishing, and participatory workshops to explore cultural identity, memory, diaspora, and U.S.–Cuba relations. Centered on collaboration and pedagogy, she frames publishing as a political, relational act. She is Assistant Professor of Communication Design at Parsons and runs LoPress Press, collaborating with institutions and exhibiting, lecturing, and leading workshops internationally.

Feb 16 — 20, 2026 

MIWW workshop

Masters’ Interdisciplinary Workshops Week

Stephanie Rodriguez & Ricardo Lynch

Garden of Light, Movement & Sound

An AI + Arduino Creative Technology Experience for Artists

In this 4-day workshop, artists collaborate with AI and Arduino to craft reactive plants that glow, move, and sing — forming a shared Garden of Light, Movement & Sound.​ This hands-on workshop invites participants to explore creative human–machine collaboration through the design and construction of a living plant prototype.

Working in small groups, participants will create a sculptural plant that responds to human presence using light, sound, and movement. Each plant will be built on a shared physical framework and will include 3D-printed structural components, ensuring coherence while leaving room for creative expression.​ The workshop is designed for beginners—no prior experience in programming or electronics is required.

Participants will learn how AI can be used as a creative partner through “vibe coding,” helping to shape each plant’s personality, behavior, color palette, and narrative. By the end of the session, all creations come together to form a collective interactive garden, bringing to life the concept of human–machine co-creation. Participants will leave with a practical understanding of AI-assisted creativity, basic interactive design principles, and a tangible experience of collaborative making.

Stephanie Rodriguez is a leader and educator working at the intersection of technology and human experience. With a background in mechatronics engineering and a master’s degree in intelligent interactive systems, her work centers on human-centered and ethical AI. She has led and contributed to projects in robotics and artificial intelligence across multiple organizations, with experience in social robotics, generative AI, computer vision, data science, and emotion-inspired robotic systems.

Ricardo Lynch is a Digital Interaction Designer and engineer passionate about technology, politics, and education. Experienced in manufacturing, electronics, and digital products with societal value, currently focused on product design and development at Futurity Systems. Former Deputy Director at Exploratec UDD, bridging technology with design and engineering students, consulting on projects. Professor for interaction, robotics, and prototyping workshops at UDD and OAS Dlab Global.

Feb 16 — 20, 2026 

MIWW workshop

Masters’ Interdisciplinary Workshops Week

Germán León & Regina Dos Santos

AI Entrepreneurship & Vibe Coding

Building Human-Centered AI Products

This intensive four-day workshop introduces participants to the ASPIC Framework, a practical, human-centered methodology for building AI products that truly matter. Rather than starting with technology, this workshop teaches participants to begin with empathy: identifying real user pain, designing trustworthy AI interactions, and building sustainable AI businesses. The framework stands for: Attract, Segment, Personalize, Interact, and Convert. Participants will walk away with a working prototype of an AI product, validated by real users, and a clear go-to-market strategy.

By the end of this workshop, participants will be able to: Discover real user pain through structured interviews, Define AI value aligned with measurable business outcomes, Design trustworthy AI interfaces using the Five Moments of AI, Develop working AI MVP using no-code/low-code tools, Test through feedback loops and user validation, Grow using the Bullseye Framework for focused strategy, Monetize with pricing models designed for AI products, Build Responsibly with ethics, privacy, and trust as foundations.

Vibe coding is the art of building AI products with personality and intention. It moves beyond mechanical automation to create AI systems that feel intelligent, responsive, and genuinely helpful. Through careful design of prompts, interfaces, and feedback loops, participants learn to craft AI products that don’t just function,they resonate. Key vibe coding techniques include: Prompt craftsmanship, Personality design, Micro-interactions, Trust signals, and Feedback systems.

Germán León is a futurist, AI and UX expert, entrepreneur, and advisor. He is the founder and CEO of Helvetica Digital and founder of Gestoos, a computer vision startup acquired by Preact. With a master’s degree in Interaction Design from Umeå University and training in AI Design at MIT, he has led innovation at Oblong Europe and Vodafone Group. He currently directs master’s programs in AI and UX at Elisava. In this practical workshop, his goal is to provide students with clear and applicable tools to develop and bring their own projects to fruition.

Regina Dos Santos is a UX/UI designer and front-end developer focused on user-centered digital products. Her hybrid profile blends design, technology, and strategy, linking concept to execution. She covers full UX/UI processes—research, flows, IA, prototyping, interface design, and testing—guided by clarity, usability, and visual consistency. As a front-end developer, she works in the Google Cloud ecosystem, using Firebase, cloud services, and APIs to build scalable, production-ready apps. She collaborates with multidisciplinary teams, bridging design and technology with a product-driven, experimental mindset. In the workshop, Regina presents a practical approach combining UX, UI, code, and AI.

Wed, Feb 25, 2026

Bookworm

Irma Boom books

Irma Boom is one of the most influential contemporary book designers, known for her innovative and experimental approach to editorial design. Boom challenges conventions and forces the reader to interact with the book in a different way, reconsidering its function and structure. She works closely with the authors and publishers of the books she designs, influencing not only the aesthetics but also the visual narrative and content. Her work has led to a revaluation of the book as a physical object, an unbeatable experience compared to e-books. We will see some of her most important books, such as the one dedicated to the textile artist Sheila Hicks, the invisible book about Chanel or the tiny catalogues devoted to her own work.

In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.

The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.

We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.

Wed, Feb 25, 2026

Graphic — Elisava lectures

7.30 pm — Sala Aleix Carrió

Open to the public

Piero Di Biase, Formula Type

Expert beginners

Expert beginners

In some fields, coding for instance, an “expert beginner” is often seen negatively: as someone who has no real skills but behaves like a professional. To me, however, the term “expert beginner” sounds like a playful oxymoron. I see an expert beginner as someone who has gained enough experience to handle everyday tasks confidently, while still exploring the deeper aspects of their field. This is exactly how I feel about my journey into type design: confident in handling what I know, yet aware that there is always more to learn every day.

Piero Di Biase is a graphic and type designer. He trained in the graphic arts sector and then became a graphic designer. After collaborating with various design agencies, in 2011 he co–founded Think Work Observe, where he worked for national and international clients until 2022, when he launched Formula Type, an independent digital foundry that produces and distributes retail and custom fonts. Since 2017, he has been a member of the Alliance Graphique Internationale (AGI).

© Andrea Arduini

Formula Type is a digital type foundry started in the wettest region in Italy. Formula is a potion blended especially for those who will drink it; Formula is a chemical equation that leads to a result. This playful yet precise idea captures the dual soul of Formula Type. Its past was graphic design, and its present is type design, but there’s no real separation between the past and the present. Our fonts are crafted with a flexible designer eye and in the fifteen years since our first releases they have evolved freely through experimentation. Our approach is that of expert beginners, always welcoming new partnerships and projects.

 

Formula Type, specimen

 

FT Kunst Grotesk, promotional video

Wired Mono, custom typeface for Wired Magazine

FT Habit, promotional image

FT Regola Neue, double page published in Shoplifters 10

 

FT Speaker, promotional video

FT Together, custom typeface for for AGI Congress

Null State, Monogram for Archive Folder exhibition

Unidot, typeface for the a-Project by AG Typography

Lima Limo Records, logotype

Formula Type, specimen

 

FT Kunst Grotesk, promotional video

Wired Mono, custom typeface for Wired Magazine

FT Habit, promotional image

FT Regola Neue, double page published in Shoplifters 10

 

FT Speaker, promotional video

FT Together, custom typeface for for AGI Congress

Null State, Monogram for Archive Folder exhibition

Unidot, typeface for the a-Project by AG Typography

Lima Limo Records, logotype

Wed, Mar 11, 2026

Bookworm

Three pioneering magazines, 1990-2010

We will explore three magazines that pioneered a new way of understanding editorial design: Colors (1991-1995), Nest (1997-2004), and Dot, dot, dot (2000-2010). These publications represented an innovative approach in both concept and style. Colors, designed by Tibor Kalman, challenged the conventions of corporate strategy with a provocative mix of images and text. Nest, edited and designed by Joseph Holtzman, offered an ironic and sophisticated vision that questioned the notion of good taste prevalent in mainstream interior design magazines. Dot, dot, dot was a unique magazine on graphic design and visual culture founded by Peter Bilak that contributed to enriching the discourse around graphic design, demonstrating that it was deeply connected to other disciplines and aspects of the cultural sphere.

In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.

The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.

We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.

Wed, Mar 25, 2026

Graphic — Elisava lectures

7.30 pm — Sala Aleix Carrió

Open to the public

Ann Richter, Studio Pandan

BTS: Design Twists

BTS: Design Twists

From the visual identity of the art walk Balade to Mining Photography, glitches, edited magazine covers, and typographic climate crises, we navigate Studio Pandan’s project map. We look beyond final outcomes to the many paths that lead there. Design, for us, is a collaborative practice—within the studio and in close exchange with clients from art, literature, and architecture. Sometimes the first idea holds, but more often the work unfolds through a winding, transformative journey. Together, we’ll follow the twists and turns of this process.

Ann Richter studied visual communication at the State Academy of Fine Arts in Stuttgart and graphic design at the Academy of Fine Arts Leipzig. Before co-founding Studio Pandan, she worked at international design agencies including Graphic Thought Facility in London and Project Projects in New York City. As a co-founder of the collective A.R. practice, she develops projects at the intersection of design and curatorial work. Alongside running the studio, she regularly lectures and leads workshops at art and design institutions.

© Robert Hamacher

Studio Pandan, founded by Pia Christmann and Ann Richter, is a Berlin-based design studio with a strong eye for detail and an imaginative outlook. We create visual identities across print and digital media, as well as publications and websites, shaped by careful research, playful sensitivity, and conceptual clarity. Since our beginnings in 2015, typography has been our core tool. Actively engaged in contemporary culture, we are especially interested in socially relevant and sustainable projects, seeing design as both a responsibility and a catalyst for change.

Wed, Apr 8,  2026

Graphic — Elisava lectures

7.30 pm — Sala Aleix Carrió

Open to the public

Bart de Baets

Paperclips

Paperclips

In his lecture, graphic designer Bart de Baets will show a large variety of works and elaborate more on the ways they find their form and are realized eventually. Although Bart’s practice is mostly spent working at the studio in Amsterdam, it is alternated by a parttime teaching position at the Royal Academy in The Hague, where he works with the first year students and the ones graduating. The way he teaches and cooks up his assignments is inspired by transforming everyday observations (at times obsessions) into educational exercises. The students are triggered to think of formal executions that evoke solutions close to Bart’s own practice visualizing abilities and editorial voice.

Although appearing less frequently today, Bart’s body of work’s been known to feature self initiated publications, such as Success and Uncertainty (together with Sandra Kassenaar), Dark and Stormy (together with Rustan Söderling), and Tabrat, a zine from 2022 in which de Baets confesses to be a tab hoarder (phone only, the browser tabs on his laptop are opened briefly and closed again efficiently) and shares them here with us in the charming A4-sized publication. His editorial assets have not been forlorn, and are frequently demonstrated more so in his collaborative works for artbook shop Page Not Found and exhibition space Nest (both are located in the city of The Hague). The talk at Elisava will prominently feature all of these works—and more—and provide insights into the developments of these designs by showing sketches, references and many inspirations.

Graphic designer Bart de Baets (1979, Knokke, BE) is based in Amsterdam. His design for the Sandberg Institute’s temporary master programme The Radical Cut Up was nominated for a Dutch Design Award. As a result, PostNL commissioned De Baets to design a series of stamps titled ‘Talk to the Hand’. With Sandra Kassenaar he designed the exhibition, campaign and catalogue for ‘Circulate’, an exhibition on photographic art acquisitions at the Stedelijk Museum Amsterdam. The two also design the graphic identity of Kunstmuseum Bochum. He designed ‘On the Necessity of Gardening: An ABC of Art, Botany and Cultivation’ (2021), which was published parallel to ‘The Botanical Revolution’, an exhibition at the Centraal Museum, Utrecht. That year, the Stiftung Buchkunst awarded the book with the highest prize in the category Best Book Design from all over the World. A second title in that series, Mothering Myths, an ABC of Art, Birth and Care was released in May of 2025, for which he collaborated once again with editors Laurie Cluitmans and Heske ten Cate. He holds a part-time teaching position at the Graphic Design department of the Royal Academy of Art in The Hague, and he has taught at the Gerrit Rietveld Academie in Amsterdam for fifteen years.

Being educated by notorious wild collaborator Will Holder, the radical typographic thinkers of Experimental Jetset and conceptual makers like Linda van Deursen, triggered Bart de Baets to think like an editor early in his graphic design studies, making zines with and for his peers, or whipping up catchy writings to go with his posters and projects. His design skills were fed ferociously when working with Maureen Mooren and Daniel van der Velden (now Metahaven) whose interest in art inspired him. For them, that always seemed to come first, then design. For the pages of Archis (an architecture magazine–now Volume), the layouts of existing periodical publications were used to give form to the magazine’s content, and Bart was taught to study their characteristics and so became an excellent copycat.

Over the years de Baets’ body of work has developed immensely mostly so by certain significant collaborations. A few early memorable ones have been those with Melanie Bonajo and Frank Koolen, two (then) Amsterdam-based artists not much older than himself and whose practice inspired an idea on which to work together, and which, in a way, kicked off de Baets’ career. The likes of Rustan Söderling and Sandra Kassenaar are of similar influence and remain crucial design partners; both are good friends to this day. Their influence on some self initiated works, such as Dark and Stormy and Success and Uncertainty is essential for de Baets’ current design approach and visual language. Kassenaar and de Baets nowadays share a studio and work together as designers regularly.

His designs are rooted heavily in a kind of conceptual thinking, and his abilities to think along editorially with commissioners has given Bart’s body of work an outspoken character. His work is distinctively playful and seemingly intuitive, giving the impression that the designs could be made quickly or hand-made. Yet, each one of the designs is a carefully put-together composition made according to a bunch of guidelines and often uses typography or visuals referencing things “found” on the street. For years Bart’s been a teacher in graphic design often working with the first year students, introducing them to the job. Surrounded by other designers, skilled coders, letter drawers and colour wizards, his teaching encourages to explore what it’s like to make art and design in today’s environments by demonstrating personal fascinations.

past events

Wed, Nov 13, 2024

masters’ talks

7.30 pm — Event at DHub

Open to the public

Yosuke Ushigome, Normally

Making data speak human

Making data speak human

Designers across domains must increasingly engage with data. With the rise of AI, there is an opportunity to humanise data in innovative ways. In this presentation, I will introduce recent projects that explore these possibilities, ranging from an experimental tool translating energy forecasts into proverbs, to an internal application enhancing organisational efficiency. To bridge technology and human experience and decision making, data needs to speak human.

Yosuke Ushigome (yoh-skay oo-shee-goh-meh) is a London-based designer/technologist, currently working for Normally as Lead Interaction Designer. He works across disciplines with a focus on interaction design, digital prototyping, and futures research. For over 10 years, he has been involved in various R&D and visioning projects with organisations worldwide such as the NHS, Hitachi and Swarovski. He also writes about more equitable and sustainable ways we interact with technology on design publications such as Core77 and ICON magazine.

Normally unlocks the transformative potential of AI for clients, including IKEA, Google, Panasonic, and the NHS. We have a decade of experience at the intersection of human-centred design and AI engineering, applying AI to enhance operational efficiency and growth, and deliver innovative AI-enabled products and services

Wed, Nov 6, 2024

showcase

Joan Alvares, Putos Modernos

“Spam para hoy, hambre para mañana”.

Advertising annoys. Advertising interrupts. Because advertising is, in the end, the price a brand pays for not having a memorable product. Through humor, the shortest way between two people, and a recognizable graphic style based on text and sobriety, PutosModernos converts the commercial message into content that people choose to see and, on many occasions, share. In this session, entitled “Spam for today: hunger for tomorrow” Joan will explain his vision of communication through a selection of commercial projects, reflections and learnings, accompanied with the history of the evolution of the brand, the construction of an audience of its own in the digital environment and some anecdotes of its successes and failures.

Joan Alvares

Journalist by training, publicist by profession and copywriter by obligation, Joan Alvares (Sabadell, 1983) is a copywriter and creative director. In 2009 he founded Poko, an independent creative agency with which he worked for clients such as Nike, Artfutura, Ray-Ban, Persol, Garmin, Trident or Warner Bross. He is currently partner and creative director of PutosModernos.

In advertising he has directed campaigns for Converse, Lacoste, Beefeater, Nike, FC Barcelona, Cabify, Roxy, Damm, Pepsi, Absolut, Red Hat, Torres, Imagin, Pompeii, Deutsche Bank, Malpaso Ediciones, Penguin Random House, Mobile World Capital, Teatro de la Maestranza, Spotify, Danone, Skate Agora, Arrels, Motorola or the Generalitat de Catalunya, among others. His work has been distinguished with 4 Laus Awards (ADG-FAD), with the Graffica 2021 Award, with the recognition of Creative of the Year (Agripina) or at the International Advertising Festival Cannes Lions. In 2023 Forbes included him in the list of the 100 Most Influential Creatives in the business world. He has been a professor at Istituto Europeo di Design, University of Westminster (London) or Elisava-UPF (Barcelona) and speaker at national and international festivals.

Putos Modernos is a self-parody of modernity to itself. And what is modernity? Modernity is running stressed out to your mindfulness class, searching for cheap flights from an expensive cell phone or combining down and ankles in the air. Modernity is you, modernity is all of us. With a community that today exceeds half a million followers in networks, PutosModernos creates content, products and advertising campaigns for brands and people willing to laugh at themselves. Among other milestones, PutosModernos has represented Spain at the International Poster Biennial, held in Santa Cruz (Bolivia), and has released its own series on Filmin (2023).

Some media have defined PutosModernos as “the art of making the simple viral” (Emprendedores magazine), “a form of post-postureo” (La Vanguardia), “daily doses of fine irony” (El Español), “reality without filters or autotune” (El País) or “the closest thing to a modern advertising agency”, according to Toni Segarra.

Wed, Oct 30, 2024

showcase

Marc Torrell, Usted

I don’t write very well

In this session, I will share the stories and the behind-the-scenes details of some of the projects I have participated in throughout my career from a strategy and verbal identity perspective. The goal is to showcase the key aspects of my work and the impact it has on the design and visual creation processes of the teams I collaborate with.
It’s going to be mostly about words, but please don’t panic, I’ll be showing some images too.

Marc Torrell

I’ve loved writing since I was a kid. As I grew older, I wrote less. The novels and poems I once dreamed of writing turned into headlines, simple concepts, and brand names. I graduated in Advertising and Audiovisual Communication, worked for large international agencies and dinosaur clients, and later discovered the meaning of design through collaborations with studios like Mucho, Hey, Lo Siento, Querida, and Pràctica. In 2013, I co-founded Usted with my friend and partner, Martí Pujolàs.

We consider Usted a hybrid between a traditional advertising agency and a design studio. The focus, whatever the project is, is always the same: strategic thinking, concept with longevity and carefully crafted art direction. We work straight with clients or collaborate with fellow studios in conceptualization and verbal identity tasks for clients of all sizes and markets.

Wed, Oct 30, 2024

bookworm

Awarded books

In this first session we will try to find out what makes a well-designed book and what factors determine excellence in editorial design. We will look at recent examples of award-winning publications from the Most Beautiful Swiss Books, Best Book Design From All Over The World and the LAUS Awards. By browsing through the books we will be able to feel their material presence and examine the elements that make them up: binding, paper, composition, typography and the fit between form and content. Moreover, through the verdict of these prestigious prizes awarded by specialists, we will be able to analyse current trends in editorial design. Each student will be able to express their opinion and choose their own favorites according to his or her own sensibility.

In the Bookworm sessions we will explore iconic magazines and books that capture the spirit of the era in which they were created. The material comes from Elisava’s library collections, especially from its Reserve Fund, which contains publications that, due to their design, constitute a journey through the best of the past and present of modern graphics applied to the field of editorial design.

The Bookworm sessions are guided by Andreu Jansà, librarian and curator of the Enric Bricall Reserve Fund.

We will place the publications in their context and try to define what makes them relevant in the history of editorial design in the 20th and 21st centuries. The direct contact with the books and magazines that we will see in each session will allow us to experience the printed document from a material point of view: binding, paper, lay out, illustrations, typography. We will also be able to assess the adequacy between form and content.

Wed, Oct 23, 2024

masters’ talks

7.30 pm — Event at DHub

Open to the public

Sissel Tolaas, Smell RE_searchLab

Smell Molecules are the Air’s Alphabet

Sissel Tolaas is a Smell RE_searcher and artist, born in Norway, based in Berlin, Germany.
Tolaas has been intensively researching, experimenting with, and working on the topic of smell since 1990. A pioneer in the field, she is renowned for her innovative and unique approach to advancing the science and understanding of olfaction.
Drawing on her expertise in forensic chemistry, chemical communication, sensory ecology, linguistics, and visual art, she has developed a broad range of ground- breaking interdisciplinary projects involving smell, implemented worldwide.

In January 2004, Tolaas founded the professional smell chemistry lab: SMELL RE_searchLab in Berlin – supported by the industry and various universities.

Her expertise includes advanced smell recognition, analysis, and reproduction, as well as the coding and functional understanding of smell molecules. She has created novel methods for coding abstract smell molecules and studying linguistic responses to both individual smells and olfactory experiences in general. Tolaas has explored the science and art of smell in diverse contexts, applying her knowledge to a variety of purposes and formats.

Her research and projects have won recognition through numerous national and international scholarships, honours, and prizes. She is very capable at collaborating intensively with those of other disciplines across the globe.

Tolaas has shown her projects in many museums and institutions including Museum of Modern Art, MOMA, New York; National Gallery of Victoria NGV, Melbourne; DIA Art Foundation, New York; CCA Singapore, Tate Modern London; Shanghai Minsheng Art Museum, Shanghai; MORI Museum, Tokyo. She has worked with universities such as MIT, Nanyang Technical, Tsinghua, Stanford, Harvard, and Oxford. She has built up several types of smell archives such as: Smell & Communication/ language; Smell & Coding, Smell & Anthropocene; Smell & Extinction; Smell & Sensory Ecology; Functional Smell Molecules. Tolaas’ collections of smell molecules; smell complex structures and smell para data from 1990 and ongoing are including up to 20,000 smell recording samples and formulas.

Smell Molecules are the Air’s Alphabet

How much of what we communicate is influenced by what we see? And what happens to our stories when sight is no longer an option?

How can we activate the hidden information in the air that surrounds us all? Air is a shared medium, connecting all living beings. Where there is air, there is life, and with life comes the language of smell. Air is both information and emotion in motion.

Could the details carried by smell molecules transform how we communicate? How can we engage with critical topics from an entirely new perspective through olfactory information? What if the essence of content could be revealed through smell, offering a new way of perceiving the past, present, and future?

Working with experts and scholars worldwide, I focus on developing a new approach to understanding, communicating, and displaying the chemistry of smell in diverse contexts. I capture smell molecules from various sources, analyze them, build precise databases, and create innovative ways to narrate their stories. These molecules reveal dimensions often overlooked.

The goal is to inspire a shift towards a more sensory-driven perception of the world. The transformative power of smell has shown me that change is not just possible—it is essential. Smell, deeply linked to emotion and memory, has a profound significance in human experience. Its connection to the amygdala-hippocampal complex enhances its ability to evoke emotions and memories, making it a powerful yet neglected tool for understanding life.

Life is everywhere and constant. We all breathe the same air, collectively shaping it. My work serves as a reminder of this shared reality.

Historical, sociological, and cultural influences have led us to neglect parts of our potential. Education is vital for reawakening these dormant capacities, tapping into our sensory abilities.

Smell unites us and kindles joy, which is often overlooked today. Across cultures, it enriches social rituals and gatherings, shaping human connections. In a world dominated by virtual and artificial intelligence, we must remember that our senses are our most advanced interface—intrinsically intelligent and grounding us in our humanity.

Our emotional depth distinguishes us from machines, and smell plays a central role in that.

The essence of life lies in reconnecting with our olfactory senses. Training this sense provides fresh perspectives on societal challenges and brings optimism. With growing global instability, recalibrating our communication and decision-making processes is more crucial than ever.

We need a sensory reboot—an approach to interpreting sensory inputs constructively. Engaging our sense of smell activates memories and emotions, fostering learning and action. Instead of being constantly online, we should strive to be “on-life,” rooted in genuine experiences. Addressing global challenges begins by reconnecting with our senses, cultivating tolerance, and rediscovering what it truly means to live.

Wed, Oct 23, 2024

showcase

Thierry Brunfaut, Base Design

Secret files: The first impression

In this special session, Thierry will share content you won’t find online or on social media: the initial client presentations. He will explain how we developed these at Base, focusing on objectives, flow, and storytelling. Using examples from both the cultural and commercial sectors, Thierry will emphasize a key principle at Base: the importance of crafting each presentation uniquely for each client and context, avoiding any standardization of the creative process.

Thierry Brunfaut is a creative director and one of the founding partners of Base Design, the international network of branding studios based in Brussels, New York, Geneva, and Melbourne. He is the author of the renowned 5–minute poster series, a professor, and a regular speaker at design and branding conferences around the world. Thierry bears a striking and seemingly contradictory resemblance to Moby and Kermit the Frog.

Base Design is an international network of studios that creates brands with cultural impact. Located in Brussels, New York, Geneva, and Melbourne, our team of 80+ creatives, strategists, and digital experts design and develop simple yet powerful brands and build unique personalities. Founded in the early ‘90s, the company has evolved continuously over the years and is now steered by partners across all four studios. Clients include Apple, The New York Times, The Institut Français de la Mode, la Fondation Cartier, Studio Brussel, MoMA, Bob Dylan Center, Dior Galerie, La Monnaie Opera, IFAW, The Prince Estate, Orior,
Bozar, NY Mets, Caran d’Ache, Caudalie, the JFK Terminal 4, and many more. Base Design is B–Corp certified since 2023.

Wed, Oct 16, 2024

case studies

Pau Aleikum Garcia, Domestic Data Streamers

Designing for the unknown

We, humans, struggle to build empathy towards large amounts of information. ¿How do we solve these challenges when the problems we face today are so inherently big, interconnected, wicked, and globalized? In this talk, we will explore some humble experiments done to overcome this lack of empathy through art, technology, and participatory experiences.

Pau Aleikum Garcia is a media designer and the co-founder of Domestic Data Streamers, a 25 people studio that since 2013 has been focused on creating info-experiences. He also leads de Master in Data Design at Elisava. He is a guest lecturer at The New School (NYC), Hong Kong Design Institute, the Royal College of Arts (London), Politecnico di Milano and the Barcelona School of Economics. He built and permanently lives in the Residence for Artists HeyHuman! and is part of the Posttraumatic Collective. Usually, he doesn’t speak in the third person.

Domestic Data Streamers is an award-winning studio exploring how to express data through film, robotics, code, theater, or architecture in schools, prisons, cinemas, the streets of many cities, and even the United Nations Headquarters. They work for commercial brands and all kinds of old-school and new-kinky institutions. They truly believe data can be a real trigger of change and build bridges in a polarized society.

Wed, Oct 9, 2024

masterclass

Danae Gómez Lois, Vandals

Strategic Tools for Decision-Making

Welcome to our back room! This Masterclass is like a deep dive into Vandals’ essential tools that will take you from understanding the “why” to figuring out the “what.” By integrating design and innovation methodologies, we’ll help you uncover needs and explore new possibilities. You’ll gain key insights to expand your knowledge, incorporate diverse perspectives, engage stakeholders, reflect on strategies, communicate effectively, and experiment with iteration.

In this session, you’ll develop strategic thinking skills to foster creativity and make informed, objective decisions. You’ll also acquire practical techniques for structured problem-solving, inclusive decision-making, and embracing iteration to continuously refine your approach.

Danae Gómez Lois

As a Design Strategist and Business Designer, Danae seeks to transform client’s businesses by articulating their purpose and growth territories, creating services, experiences, and business models that pivot around the differential value that they bring to the world. Through her life, she has immersed herself in diverse cultural landscapes across South and Northern America, the Caribbean, and Europe. Drawing upon these experiences, she applies her insights to drive transformative changes in businesses. Fueled by a passion for comprehending behavior, culture, experience, and forward-thinking, currently, she is shaking perspectives together with her partner at Vandals, a research and strategy service designed to challenge conventional thinking, while also contributing as a Master’s lecturer at Shifta by Elisava.



Vandals

Our research and strategy services are designed to challenge conventional thinking, emphasizing the unique value each business brings to the world. Allergic to absolute ideas, we reject rigid thinking and embrace the tough questions. Our goal is to inspire and guide companies, teams and entrepreneurs through method, reason and boldness in the following stages: [01] Where are you now? [02] Where do you want to be? [03] How to get there? We can assist you by designing or revamping your business concept, connecting you with what people value, ushering you to new areas of opportunity, positioning and articulating your company’s identity, shaping service or product experiences while dynamizing the people, culture & processes that run behind scenes.



Wed, May 22, 2024

graphic.elisava lectures

7.30 pm — Sala Aleix Carrió

Open to the public

Anette Lenz

À propos

Anette Lenz recent solo exhibition at the Museum Angewandte Kunst in Frankfurt, Germany (2021), is the foundation for this conference where she will share her perspective on culture, society and life throughout her designwork.

The graphic work “I am part of the big picture and the big picture is part of me” by Anette Lenz serves as a fitting prelude to her concept of a design resonance that, in today’s times, could hardly be more topical.”

Quote from the Museum Angewandte Kunst website: “In her first large-scale solo exhibition in Germany, Anette Lenz contextualizes, ironizes, and comments on her own attitude towards life. She transforms the Museum spaces into immersive graphic worlds that make visual communication a tangible experience: sensual, poetic, and thought-provoking. The title “à propos” – which means “by the way” – does not merely allude to the fact that she has something to add, a comment of her own to make, but also lays claim to relevance, to a comment made at exactly the right point and time. (…) Rather than turning us into consumers, the impact of her work enables us to participate in graphic design’s inventiveness and power of expression, in a sophisticated game of ever-new interrelationships between information and imagery.

© Waldo Lenz

Anette Lenz is a german graphic designer based in Paris, France.

She concentrates on work with cultural institutions.

Thinking up a project, structuring a singular and evolving visual identity at the heart of the public space are issues that she has always invested in. She views graphic design as a powerful means of both poetic and political connection. Her poster-work is included in important international collections.

Anette Lenz teaches at HEAD Geneva University of Art and Design, Switzerland. She is a member of AGI.

— 10 may, 2024

workshop

Jon Uriarte

Photobook

Introduction in the world of the photobook from its foundations, history and current situation.
Students will acquire knowledge about their conception and work process developing a project with an author. Narrative, rhythm and sequence when the main content is image.

Jon Uriarte studied photography at the Institut d’Estudis Fotogràfics de Catalunya and at the International Center of Photography in New York, as well as a master’s degree in Artistic Projects and Theories from PhotoEspaña and the Universidad Europea de Madrid. He has exhibited in various art centers and galleries, both in collective and individual shows, among which are La Casa Encendida in Madrid, the Koldo Mitxelena in Donostia, Studio 304 in New York, the HBC center in Berlin and the Sala d’Art Jove in Barcelona.

He was the founder of Widephoto, an independent platform dedicated to curating and activities around contemporary photography. In addition, he conceptualized and coordinated for 3 years DONE, the project on reflection and visual creation promoted by Foto Colectania. He currently lives in San Sebastián, from where he combines the curatorship of The Photographers’ Gallery digital programs with the curatorship of the Getxophoto International Image Festival.

may 6 — 10, 2024

workshop

Jose Rosales, Codea Studio

The Art of Stealing

The Art of Stealing Workshop aims to explore the idea of appropriation in graphic design. While modifying and sharing content is widespread in digital culture, it is not a new phenomenon. During the workshop, we will examine the potential of this practice in creating works that challenge dominant narratives or collective beliefs, leading to unconventional proposals that stand out from the norm.

The workshop will focus on the concept of Appropriationism, from its origins as an artistic movement to its contemporary practices, from Duchamp to Rosalía. Participants will carry out two practical exercises: in the first one, they will intervene on textile objects to re-signify them, combining concepts and printing techniques. In the second exercise, they will create posters or promotional flyers using the same appropriation approach. The workshop will conclude with a textile printing session, where students will put into practice the interventions they have previously designed.

Jose Rosales graduated in audiovisual design from BAU Design University. Lover and observer of everyday life. FIFA professional player. Majorcan and Madridista. Urbanite. Perfectionist. Founder, Art Director and Creative Director at Codea Studio. I can’t stop swinging back and forth. Nervous and calm at the same time. I was hooked on Chinese food and now I’m hooked on Crossfit. A big fan of Denis Villeneuve, Jacques Tati, Camarón de la Isla, Kady Cain and Serge Gainsbourg.

Gabber Eleganza archive by Never Sleep

L.H.O.O.Q. by Marcel Duchamp

Not For Sale by Source Type

Gabber Eleganza archive by Never Sleep

L.H.O.O.Q. by Marcel Duchamp

Not For Sale by Source Type

Thu, May 9, 2024

masters’ talks

7.30 pm — Event at DHub

Open to the public

Eyal Weizman, Forensic Architecture

Ungrounding

Eyal Weizman is the founder and director of Forensic Architecture and professor of Spatial and Visual Cultures at Goldsmiths, University of London, where in 2005 the founded the Centre for Research Architecture. In 2007 he set up, with Sandi Hilal and Alessandro Petti, the architectural collective DAAR in Beit Sahour/Palestine. He is the author of many books, including Hollow Land, The Least of all Possible Evils, Investigative Aesthetics, The Roundabout Revolutions, The Conflict Shoreline and Forensic Architecture. Eyal held positions in many universities worldwide including Princeton, ETH Zurich and the Academy of Fine Arts in Vienna.

He is a member of the Technology Advisory Board of the International Criminal Court and of the Centre for Investigative Journalism.

In 2019 he was elected life fellow of the British Academy. In 2020 he received an MBE for ‘services to architecture’ and in 2021 the London Design Award. Forensic Architecture is the recipient of a Peabody Award for interactive media and the European Cultural Foundation Award for Culture.

Eyal studied architecture at the Architectural Association, graduating in 1998. He received his PhD in 2006 from the London Consortium at Birkbeck, University of London.

© David Ausserhofer / Robert Bosch Academy

Forensic Architecture  is a research agency based at Goldsmiths, University of London. Our mandate is to develop, employ, and disseminate new techniques, methods, and concepts for investigating state and corporate violence. Our team includes architects, software developers, filmmakers, investigative journalists, scientists, and lawyers.

We are an interdisciplinary agency operating across human rights, journalism, architecture, art and aesthetics, academia and the law; in 2022, the Peabody Awards programme wrote that we had co-created ‘an entire new academic field and emergent media practice’.

Sea Watch vs Libyan Coast Guard (with Forensic Oceanography) — An image projected onto a 3D model in order reconstruct the complicated scene of search-and-rescue operations by the Libyan Coastguard and NGO vessels on 6 November 2017. (Forensic Oceanography and Forensic Architecture, 2018)

Model Zoo — This rendered image of an armoured vehicle textured with random patterns is an ‘extreme object’. Machine learning classifiers that use rendered images of 3D models or “synthetic data” are known to improve when they are trained using extreme variations of the modelled object. (Forensic Architecture, 2020)

Airstrikes on M2 Hospital — There were a number of CCTV cameras in M2 Hospital that were continuously on, capturing every strike. Forensic Architecture located each camera and its orientation in the building in order to integrate footage from the CCTV cameras, handheld videos, and photographs within virtual space. (Forensic Architecture, 2017)

Police Brutality at the Black Lives Matter Protests — Selecting multiple filters lets a user compare violations across time and space. (Forensic Architecture and Bellingcat, 2020)

The Seizure of the Iuventa (with Forensic Oceanography) — By mapping the sky to the inside of a sphere, we track the motion of a mounted camera and match the drifting movements of the vessels in the scene. (Forensic Oceanography and Forensic Architecture, 2018)

Herbicidal Warfare in Gaza — A leaf from a local chard plant showing signs of possible herbicide damage after being sprayed in East Gaza. (Image: Shourideh C. Molavi)

The Beating of Faisal al-Natsheh — Superimposition of the models from the three witnesses we interviewed as they describe a convoy of soldiers escorting arrested Palestinian civilians to a militarised checkpoint in Hebron. (Forensic Architecture/Breaking the Silence, 2020)

A still image from the Conquer and Divide platform. (Forensic Architecture / B’Tselem)

Tear Gas in Plaza de la Dignidad — ‘Identifying clouds of tear gas’ The automated system helps identify the exact time and location of visible CS clouds. Analysis of teargas in Plaza de la Dignidad based on footage from Galería CIMA. (Forensic Architecture, 2020)

Chemical Attacks in Al Lataminah — Four debris fragments collected from Al Lataminah are turned into three-dimensional models, and recomposed inside our model of the M4000 bomb. (Forensic Architecture, 2019)

The Murder of Halit Yozgat — Simulated propagation of sound within a digital model of the internet café that was designed to mimic the exact dimensions and materials of the actual space. (Forensic Architecture and Anderson Acoustics, 2017)

Sea Watch vs Libyan Coast Guard (with Forensic Oceanography) — An image projected onto a 3D model in order reconstruct the complicated scene of search-and-rescue operations by the Libyan Coastguard and NGO vessels on 6 November 2017. (Forensic Oceanography and Forensic Architecture, 2018)

Model Zoo — This rendered image of an armoured vehicle textured with random patterns is an ‘extreme object’. Machine learning classifiers that use rendered images of 3D models or “synthetic data” are known to improve when they are trained using extreme variations of the modelled object. (Forensic Architecture, 2020)

Airstrikes on M2 Hospital — There were a number of CCTV cameras in M2 Hospital that were continuously on, capturing every strike. Forensic Architecture located each camera and its orientation in the building in order to integrate footage from the CCTV cameras, handheld videos, and photographs within virtual space. (Forensic Architecture, 2017)

Police Brutality at the Black Lives Matter Protests — Selecting multiple filters lets a user compare violations across time and space. (Forensic Architecture and Bellingcat, 2020)

The Seizure of the Iuventa (with Forensic Oceanography) — By mapping the sky to the inside of a sphere, we track the motion of a mounted camera and match the drifting movements of the vessels in the scene. (Forensic Oceanography and Forensic Architecture, 2018)

Herbicidal Warfare in Gaza — A leaf from a local chard plant showing signs of possible herbicide damage after being sprayed in East Gaza. (Image: Shourideh C. Molavi)

The Beating of Faisal al-Natsheh — Superimposition of the models from the three witnesses we interviewed as they describe a convoy of soldiers escorting arrested Palestinian civilians to a militarised checkpoint in Hebron. (Forensic Architecture/Breaking the Silence, 2020)

A still image from the Conquer and Divide platform. (Forensic Architecture / B’Tselem)

Tear Gas in Plaza de la Dignidad — ‘Identifying clouds of tear gas’ The automated system helps identify the exact time and location of visible CS clouds. Analysis of teargas in Plaza de la Dignidad based on footage from Galería CIMA. (Forensic Architecture, 2020)

Chemical Attacks in Al Lataminah — Four debris fragments collected from Al Lataminah are turned into three-dimensional models, and recomposed inside our model of the M4000 bomb. (Forensic Architecture, 2019)

The Murder of Halit Yozgat — Simulated propagation of sound within a digital model of the internet café that was designed to mimic the exact dimensions and materials of the actual space. (Forensic Architecture and Anderson Acoustics, 2017)